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Strategic family engagement for retention, recruitment, and student success

CampusESP is a strategic family engagement platform that enables institutions to inform the greatest influencers in students’ lives—their parents. From impacting enrollment, to student success, to annual giving—keeping parents effectively engaged has proven to be critical for institutions looking to better support their institutional goals. CampusESP supports that objective through personalized communications and parental alerts delivered via the web and straight to their smartphones.

“It is hard to imagine a more promising, cost-effective, and personalized approach to increasing student success.”

George D. Kuh, PhD, Chancellor’s Professor Emeritus of Higher Education, Indiana University

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Discover how you can increase engagement with students and parents with RNL and CampusESP

Results from CampusESP clients

8X INCREASE

on overall campaign reach at the University of Maryland

30% HIGHER ENROLLMENT RATE

for students with engaged parents in the CampusESP Family Portal at Cabrini Univerity

15% INCREASE IN PERSISTENCE

at Abilene Christian University when students shared key info with parents

Penn State Parents Program

“With a parent and family staff of 2.5 FTE for the University Park campus, the ability to easily reach families, target messages to specific populations, and track our engagement is invaluable. Prior to the CampusESP portal rollout, we were preparing and sending emails without knowing if parents were receiving the information. The Parent and Family Experience has transformed the way we communicate with University Park families.”