Market Research for Graduate and Online Enrollment

Uncover which graduate and online programs are in demand and how the most successful programs perform so well.

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HomeGraduate and Online Enrollment SolutionsMarket Research and Insights

Find industry-leading research for
sustainable enrollment and revenue growth

 

How do the best graduate and online programs consistently hit their enrollment goals? By guiding every decision with the right data that reveal the right strategies that deliver the highest ROI for every dollar spent.

That’s why more institutions guide their decisions and boost their enrollment with RNL Market Research and Insights.

RNL provides the complete picture of what is driving enrollment and the true enrollment potential of your programs:

  • Which programs and skills are in demand by students and employers?
  • How capacity does the market have to grow enrollment for specific programs?
  • Which prospective students should you engage to maximize enrollment and revenue?

Make your programs more appealing, competitive, and profitable with the right market research

  1. Maximize ROI by prioritizing large numbers of programs and focusing your resources more strategically.
  2. Reduce enrollment drag by sorting programs that may be interesting to stakeholders, but with little demand among prospective students or employers.
  3. Capitalize on market demand by determining whether a program should be offered in the classroom or online.
  4. Perfect your program pitch to prospective students with messaging that resonates with them and drives their enrollment decisions.
  5. Demonstrate value by leveraging real-time employment trends for each each program.

Turning Research Into Results Instructor icon

CAMPUS
Private institution in New England

GOAL
Provide market data to guide redesign of a faltering master’s program

RESEARCH REVELATION
This campus was considering drastic actions such as a name change of the program to a restructuring of its format. But RNL research revealed they were focusing on the wrong audience—working professionals—when the program really attracted students using the program as a stepping stone to more advanced study.

RESULT
Without costly and time consuming program changes, by better understanding of who their audience was and what they were looking for in a program, the institution started reversing enrollment decline in less than 12 months.

CAMPUS
Midwestern public institution

GOAL
Optimizing allocation of limited marketing dollars among a dozen programs

RESEARCH REVELATION
RNL helped the campus profile similar programs to understand the mid-term trajectory of occupations related to each program, as well as profiling the configuration and positioning of similar programs in the regional market.

RESULT
Institutional leaders were able to make data-informed decisions on marketing allocations that aligned with market data and demand.

CAMPUS
Midwestern private institution

GOAL
Expand its market reach by identifying online programs with the highest potential ROI.

RESEARCH REVELATION
RNL’s market research identified the online programs that would allow the institution to compete regionally as well as nationally.

RESULT
The identified programs saw more organic applications and conversions within six months.

Complimentary Consultation

Talk with our experts and learn how you can prioritize programs by growth potential, assess the market demand for new programs, and develop personas of potential students.

Free Consultation

Set up your strategies for success using 3 key data findings

Environmental Scan

ENVIRONMENTAL SCAN

Provides a “30,000 foot” look at the current state of the market in your region for each of the subject (program and level) of interest.

Competitor Scan

COMPETITOR ANALYSIS

Delivers a “10,000 foot” detailed look at how specific existing high performing programs in each subject of interest is configured and positioned in the market.

Audience Analysis

AUDIENCE ANALYSIS

Studies those who enroll in your programs and those who do not, analyzing where these two components of your audience converge and diverge—with recommendations about what can be done to convert more students

Part of the Graduate and Online Suite of Solutions

OPM Alternative: Strategy and Consulting

Determine the optimal strategies for meeting market demand, assessing your programs, and reaching your enrollment goals.

Learn more

OPM Alternative: Market Research and Insights

Uncover which graduate and online programs are in demand as well as the profile of the most likely prospective student.

Learn more

OPM Alternative: Instructional Design

Have a team of experts working with your institution to deliver online learning experiences and courses that will maximize student engagement and academic performance.

Learn more

OPM Alternative: Lead Generation

Generate qualified leads through digital marketing strategies that engage prospective graduate students where they spend their time and when they seek information.

Learn more

Graduate and Online Student Recruitment

Engage prospective graduate and online students with relevant personalized messaging, inspired digital marketing, and cutting-edge strategies that align with your enrollment goals.

Learn more

OPM Alternative

Find a complete suite of solutions that offer all of the capabilities of OPMs with greater flexibility, transparency, and control.

Learn more

More insights from our experts