HomeFundraisingAnnual GivingRNL Synergy Omnichannel Fundraising

Drive donor engagement and elevate your fundraising results
with the most strategic solution for annual giving

How do you fight donor decline? That answer eludes most institutions. Nearly 3 out of 4 institutions we surveyed in 2018 said they experienced declines in donor participation. That’s a trend that must be reversed if institutions want to sustain their fundraising success.

Why institutions need RNL Synergy

25-YEAR DECLINE
in alumni participation*

3 OUT OF 4 INSTITUTIONS
reported decreased alumni participation**

60% OF INSTITUTIONS
have flat or decreasing donor totals**

Sources: *VSE data, **Advancement Leaders Speak: Annual Giving Best Practices

Watch Josh Robertson, senior vice president for product strategy at RNL, discuss why campuses need a coordinated, data-informed omnichannel strategy to increase donor engagement.

RNL Synergy delivers an omnichannel fundraising solution to defeat donor decline

RNL Synergy is an integrated, data-driven solution that:

  • Identifies which donors are your best prospects
  • Deploys a strategic omnichannel mix to engage more of those donors
  • Amplifies the donor experience with compelling creative that taps into their passions
  • Delivers the best results possible within your budget.

RNL Synergy Loyal Givers

Louisiana Tech University

“The engaging omnichannel program included a mix of traditional and nontraditional channels, which helped us engage our alumni and exceed donor and dollar goals. We achieved the highest number of donors in Louisiana Tech history and have built a strong foundation for the future.”

Brooks Hull, Vice President, University Advancement, Louisiana Tech University

3 ways RNL Synergy drives your success

1. Expert consulting

RNL Synergy includes a seasoned annual giving expert who is dedicated to your program. Your expert develops your initial plan, coordinates your channel activity and mix, and works with you on the best initiatives to meet your goals.

2. Integrated omnichannel messaging

Your consultant aligns your communication channels so you optimize your outreach and engage the right audiences with the right messages in a single, strategic, evolving fundraising campaign.

3. Marketing automation platform

Personalize donor communication at scale with marketing automation that uses behavioral insights to drive engagement. The result: more targeted communications delivered more efficiently than ever.

RNLSynergy Components

What makes RNL Synergy unique?

  • One partner orchestrating integration between all channels
  • Strategic direction from seasoned fundraising experts
  • Flexibility to allow for program optimization
  • Data-driven program decisions
  • Regular program evaluation and course correction
  • RNL Smart View visual reporting solution

Read our research on Annual Giving

2018 Advancement Leaders Speak Annual Giving: Parent and Leadership GivingAdvancement Leaders Speak 2018: Annual Giving, With a Special Focus on Parent and Leadership Giving

Read what higher education fundraising leaders told us about their annual giving campaigns, including:

  • How they are targeting parent donors and leadership givers
  • Which activities they used the most

Download now »

More Solutions for Annual Giving

RNL Intelligent Phonathon

Align the phone channel with today’s donor behavior with RNL’s modern approach to phonathon.

RNL Digital Dialogue

Amplify digital giving programs, year-end campaigns, events and more with a smarter approach to digital advertising.

RNL Personal Journey

Deliver a fundraising message that is more relevant, more timely, and more effective for today’s donors.

RNL Digital Dialogue » Direct Response

Increase donor engagement with top-quality direct mail and email solutions that complement your campaigns.