How do you fight donor decline?
That answer eludes most institutions. Nearly 3 out of 4 institutions are still down on donors since the pandemic. This follow a 30-year decline in alumni participation. That’s a trend that must be reversed if institutions want to sustain their fundraising success. And major gifts have to start somewhere—declining donors mean a major hit to future giving.
Why institutions need RNL Synergy
25-YEAR
decline in alumni participation.
72%
of institutions have declined in alumni donors since 2019.
80%+
of major donors have given 6 times or more before their major gift.
RNL Synergy delivers an omnichannel fundraising solution
to boost your donor pipeline
RNL Synergy is an integrated, data-driven solution that:
- Identifies which donors are your best prospects
- Deploys a strategic omnichannel mix to engage more of those donors
- Amplifies the donor experience with compelling creative that taps into their passions
- Delivers the best results possible within your budget.
Free Walkthrough
Request a tour of RNL Synergy and find the consulting, analytics, and omnichannel donor engagement you need to boost annual giving while accelerating your major gifts pipeline.
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“The engaging omnichannel program included a mix of traditional and nontraditional channels, which helped us engage our alumni and exceed donor and dollar goals. We achieved the highest number of donors in Louisiana Tech history and have built a strong foundation for the future.”
3 ways RNL Synergy drives your success
1. Expert consulting
RNL Synergy includes a seasoned annual giving expert who is dedicated to your program. Your expert develops your initial plan, coordinates your channel activity and mix, and works with you on the best initiatives to meet your goals.
2. Integrated omnichannel messaging
Your consultant aligns your communication channels so you optimize your outreach and engage the right audiences with the right messages in a single, strategic, evolving fundraising campaign.
3. AI-driven personalization
Personalize donor communication at scale with integrated platforms that use behavioral insights to drive engagement. The result: more targeted communications delivered more efficiently than ever.
What makes RNL Synergy unique?
- One partner orchestrating integration between all channels
- Strategic direction from seasoned fundraising experts
- Flexibility to allow for program optimization
- Data-driven program decisions that drive results
- Regular program evaluation and course correction
- Always-available program results with SmartView dashboards
- Active, informed handoff of prospects who are ready for gift officer engagement
More Solutions for Annual Giving
RNL Digital Engagement Center
Revolutionize your approach to donor engagement with advanced analytics make engagement smarter, omnichannel outreach that reaches donors in the channels they use every day, and flexible options for on-campus or off-campus management your student ambassadors.
RNL Engage
Find the one fundraising software platform that allows you to reach donors with calling, texting, email, and personalized video.
RNL QuadWrangle
Make fundraising campaigns easier, faster, and smarter with an AI-driven alumni engagement platform.
RNL ScaleFunder Crowdfunding and Giving Days
Amplify excitement among current donors and attract new ones with this customized crowdfunding platform.
RNL Synergy Components
See great RNL Synergy creative examples from Bowie State, Texas Wesleyan U, Johns Hopkins, U of Arkansas, and UConn.
