Digital lead generation and search engine optimization perfectly tuned to the graduate and online enrollment market
A healthy funnel leads to a healthy enrollment. But graduate and online enrollment managers face unique challenges compared to traditional undergraduate enrollment: different student motivations and behaviors, shifting marketing demands, and programs that need to compete regionally or nationally when students start their searches.
RNL Lead Generation provides a major boost to your enrollment efforts. We help you attract more qualified student leads through paid digital advertising and search engine optimization (SEO):
- Paid digital that pays off: Our digital marketing experts maximize lead generation from qualified students through strategic one-to-one messaging informed by market data and predictive analytics.
- SEO that grows quality leads organically: Our SEO specialists position your programs more competitively with the most relevant and valuable search terms.
- Content that compels action: Whether through paid campaigns or organic visitors, we help you develop landing pages and messages that cultivate student interest and propel them toward enrolling.
Digital advertising, SEO, and our proprietary database: How RNL Lead Generation works
Results with RNL: SEO and paid digital that drives enrollment results
increase in organic web requests
increase in qualified inquiries over previous providers
increase in in application rates in as little as 6 months
increase in enrollment after partnering with RNL
Vanderbilt University’s Owen Graduate School of Management increased leads by 74%
Vanderbilt University’s Owen Graduate School of Management selected RNL to help them expand enrollment in six Master’s degree programs as well as their Executive Education offerings and their Accelerator Summer Business Institute. They wanted a long-term partner that had the ability and willingness to grow with them over an extended period, that was transparent in its processes and decision-making, and that could communicate effectively.
Vanderbilt has seen strong results over the three years of the partnership. Their average CPLs have continually outperformed industry benchmarks, an especially impressive feat in the competitive business school market.
“Applications in almost every single program were up year over year and our MBA applications doubled. That is the clearest demonstration of the impact that RNL has had on our success.” -Nate Luce, Senior Director of Marketing and Communications
Ready to increase your qualified leads now? Talk with our experts and see how you can maximize lead generation from students who are the best fit for your programs.Schedule Now
Power your lead generation with a complete array of SEO and digital marketing tools
RNL has a full-service SEO and digital marketing agency within the company, providing clients with a comprehensive set of solutions that can be customized to each partner’s needs. The agency includes an Innovation Lab that continuously experiments with what is new and next in the ever-changing digital marketing space.
Through discussions with key campus stakeholders (admissions, marketing, faculty, students, and alumni) we gather insights on goals, target audiences, competitive advantages, competitors, and marketing strategies for each focus program. We leverage applicant data and third-party labor market insights to identify audience and market opportunities.
PERSONAS & MESSAGING
We create specific target “personas” for each program that align with your priority audiences, focusing on prospect behavior, challenges, goals, and pain points. Messaging architecture provides the roadmap for articulating the value of your institutional experience, as well as incorporating and refining key messages in copy and creative assets.
SEO ASSESSMENT & STRATEGY
80 percent of students say they begin their search process on the web. We develop a data-informed SEO strategy that starts with priority program information optimized for searchers. We then help your programs maximize their SEO ranking potential, visibility, and appeal to searchers while minimizing investment.
DIGITAL DISPLAY ADVERTISING
Display advertising is a cost-effective way to reach target audiences on popular websites and alongside content they are engaging with, generating interest in your institution and programs.
Many prospects do not convert on the first visit to your landing page or program page, so a robust retargeting strategy allows you to re-engage visitors based on the content and programs they previously viewed.
SOCIAL MEDIA ADVERTISING
RNL targets users based on demographic and behavioral criteria such as age, geography, education background, career background, interests, and online behaviors. We will deploy on the networks that best match those used by your most likely prospects.
SEARCH ENGINE MARKETING
Our SEM strategy focuses on commonly searched program keyword phrases, serves text ads directly related to a prospect’s search, and then sends them to page that highlight your competitive advantages. We utilize Google AdWords and Bing Ads for SEM efforts.
Location-powered advertising can provide a major boost to digital advertising efforts, targeting prospective students at strategic venues, capturing vital demographic information (home address), and serving those students relevant, timely messages based on where they are at that moment.
AD CREATIVE AND LANDING PAGE EXPERIENCES
We create landing page experiences that are optimized for conversion. Landing pages conform to your branding guidelines and quickly answer any prospective student’s top questions. Our designers focus on rich, compelling content and imagery aligned with the behavioral information and enrollment motivations of your known personas.
Part of the RNL Enable Suite of Solutions
Determine the optimal strategies for meeting market demand, assessing your programs, and reaching your enrollment goals.
Uncover which graduate and online programs are in demand as well as the profile of the most likely prospective student.
Have a team of experts working with your institution to deliver online learning experiences and courses that will maximize student engagement and academic performance.
Generate qualified leads through digital marketing strategies that engage prospective graduate students where they spend their time and when they seek information.
Engage prospective graduate and online students with relevant personalized messaging, inspired digital marketing, and cutting-edge strategies that align with your enrollment goals.
Boost graduate and online student completion with success coaching and academic advising.