Driving Qualified Leads for Graduate and Online Enrollment

Increase qualified leads through compelling digital marketing and search engine optimization that engages the right students for your programs.

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Digital lead generation and search engine optimization perfectly tuned to the graduate and online enrollment market


A healthy funnel leads to a healthy enrollment. But graduate and online enrollment managers face unique challenges compared to traditional undergraduate enrollment: different student motivations and behaviors, shifting marketing demands, and programs that need to compete regionally or nationally when students start their searches.

RNL Lead Generation provides a major boost to your enrollment efforts. We help you attract more qualified student leads through paid digital advertising and search engine optimization (SEO):

  • Paid digital that pays off: Our digital marketing experts maximize lead generation from qualified students through strategic one-to-one messaging informed by market data and predictive analytics.
  • SEO that grows quality leads organically: Our SEO specialists position your programs more competitively with the most relevant and valuable search terms.
  • Content that compels action: Whether through paid campaigns or organic visitors, we help you develop landing pages and messages that cultivate student interest and propel them toward enrolling.

Digital lead generation that gets smarter with every student interaction

With every engagement opportunity, we learn more about those students. RNL takes that data to tailor personalized messages and digital experiences that are even more aligned with each student’s specific interests and needs. When combined with our market research and insights, it creates a uniquely powerful digital lead generation strategy that drives enrollment results.

A collaborative experience aligned with your goals

RNL is a collaborative partner working with your team to develop strategies that reflect your brand identity, core messaging themes, and strategic institutional objectives. We leverage proven best practices in content, visuals, and user experience to increase conversions. Our team will also A/B test visuals, messaging, and other components to ensure we are continuously optimizing based on how audiences are engaging and converting.

Results with RNL: SEO and paid digital that drives enrollment results


increase in organic web requests


increase in qualified inquiries over previous providers


increase in in application rates in as little as 6 months


increase in enrollment after partnering with RNL

Dallas Theological Seminary DTS logo

“RNL’s willingness to be a partner with which we can have candid dialogue is priceless. The ability to sit with a partner and talk about our unique value proposition and not be made to feel as if there was a formula that was being hoisted upon us, is incredibly valuable. RNL listens, they respond in a way that is clear they understand our priorities, and they are transparent. Everything they know, we know. And… they get results.”

Ed Herrelko
Executive Director, Marketing and Communications, Dallas Theological Seminary
Stevens Institutute of Technology

“We have seen strong performance and a willingness by RNL’s team to work with us on updates, new messaging, and trying different platforms like Reddit to push our campaigns to success. They have been a strong performer as part of our marketing and recruitment strategy for online graduate programs enrollment management. The staff are well versed in their fields, easy to work with, accessible, and are truly a partner in our efforts.”

Complimentary Consultation

Ready to increase your qualified leads now? Talk with our experts and see how you can maximize lead generation from students who are the best fit for your programs.

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CASE STUDY: Lead generation for Vanderbilt University


Vanderbilt NACAC example
Read the case study

Why do campuses turn to RNL for digital lead generation? Because they need to be able to reach graduate students wherever they are online.

Today’s graduate and online students research and choose their programs digitally, and more than 70 percent of graduate searches on Google do not include a school’s name, but rather just the program of interest. We develop a custom strategy to best reach, engage, and convert your target audiences while maximizing ROI.

Here’s just one example of how we helped one campus partner: The Owen Graduate School of Management at Vanderbilt University.


Power your lead generation with a complete array of SEO and digital marketing tools

RNL has a full-service SEO and digital marketing agency within the company, providing clients with a comprehensive set of solutions that can be customized to each partner’s needs. The agency includes an Innovation Lab that continuously experiments with what is new and next in the ever-changing digital marketing space.



Through discussions with key campus stakeholders (admissions, marketing, faculty, students, and alumni) we gather insights on goals, target audiences, competitive advantages, competitors, and marketing strategies for each focus program. We leverage applicant data and third-party labor market insights to identify audience and market opportunities.

Personas and Messaging


We create specific target “personas” for each program that align with your priority audiences, focusing on prospect behavior, challenges, goals, and pain points. Messaging architecture provides the roadmap for articulating the value of your institutional experience, as well as incorporating and refining key messages in copy and creative assets.

SEO Strategy


80 percent of students say they begin their search process on the web. We develop a data-informed SEO strategy that starts with priority program information optimized for searchers. We then help your programs maximize their SEO ranking potential, visibility, and appeal to searchers while minimizing investment.

Digital advertising icon


Display advertising is a cost-effective way to reach target audiences on popular websites and alongside content they are engaging with, generating interest in your institution and programs.



Many prospects do not convert on the first visit to your landing page or program page, so a robust retargeting strategy allows you to re-engage visitors based on the content and programs they previously viewed.


RNL targets users based on demographic and behavioral criteria such as age, geography, education background, career background, interests, and online behaviors. We will deploy on the networks that best match those used by your most likely prospects.


Our SEM strategy focuses on commonly searched program keyword phrases, serves text ads directly related to a prospect’s search, and then sends them to page that highlight your competitive advantages. We utilize Google AdWords and Bing Ads for SEM efforts.

Environmental scan


Location-powered advertising can provide a major boost to digital advertising efforts, targeting prospective students at strategic venues, capturing vital demographic information (home address), and serving those students relevant, timely messages based on where they are at that moment.

RNL Online Engagement: Video Streaming


We create landing page experiences that are optimized for conversion. Landing pages conform to your branding guidelines and quickly answer any prospective student’s top questions. Our designers focus on rich, compelling content and imagery aligned with the behavioral information and enrollment motivations of your known personas.

Part of the Graduate and Online Suite of Solutions

OPM Alternative: Strategy and Consulting

Determine the optimal strategies for meeting market demand, assessing your programs, and reaching your enrollment goals.

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OPM Alternative: Market Research and Insights

Uncover which graduate and online programs are in demand as well as the profile of the most likely prospective student.

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OPM Alternative: Instructional Design

Have a team of experts working with your institution to deliver online learning experiences and courses that will maximize student engagement and academic performance.

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OPM Alternative: Lead Generation

Generate qualified leads through digital marketing strategies that engage prospective graduate students where they spend their time and when they seek information.

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Graduate and Online Student Recruitment

Engage prospective graduate and online students with relevant personalized messaging, inspired digital marketing, and cutting-edge strategies that align with your enrollment goals.

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OPM Alternative

Find a complete suite of solutions that offer all of the capabilities of OPMs with greater flexibility, transparency, and control.

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