RNL Donor Pipeline

RNL Donor Pipeline provides the expertise, insights, analytics, communications, and technology you need to build your base of loyal donors and grow them into major givers.

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Grow giving for a lifetime


Sustainable fundraising requires a robust pipeline. Without a long-term strategy in place to guide and grow donors to leadership and major givers, you will settle for short-term gains, always be scrambling every fiscal year, and struggle to move your institution forward.

RNL Donor Pipeline is the only solution that provides a holistic approach to a lifetime of giving. From engaging your donor base to make their earliest gifts, to growing them into leadership givers, to identifying and cultivating major donors, we provide your gift officers with the intelligence, outreach, and automation they need to engage donors at scale.

Find the tools to engage and convert more donors
along every stage of the giving journey

  • RNL Engage—Put the most advanced and effective platform for donor outreach to work for you and choose whether you want your donor outreach managed by RNL or to use RNL Engage as software-as-a-service.
  • RNL Omnichannel Engagement—Drive donor engagement and elevate your fundraising results with integrated omnichannel messaging, AI-driven personalization, and expert consulting.
  • RNL Leadership Giving—Engage and convert donors who are ready to become leadership givers through omnichannel outreach, automation that guides them toward a big gift, and tools that help your gift officers succeed.
  • Major and Planned Giving Pipeline Builder—Identify and connect with the best major gift and planned giving prospects, providing a deep pool of top-rated donors who have the wealth and affinity that produce more major gifts.

Why do institutions turn to RNL to build donor pipeline?

20% more

raised annually by RNL partners with omnichannel engagement compared to peers

3x results

in the same time with RNL programs that have adopted integrated text, video, and calling outreach.

1 in 3

major giving leads say yes to a meeting with a gift officer when RNL ambassadors ask

Insights and strategies on building your pipeline from RNL’s experts