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Online Graduate Courses in Enrollment Management

Bay Path University

Designed for working professionals, the graduate curriculum focuses on effective enrollment management, student recruitment and retention, marketing strategies, technology applications, and strategic enrollment planning. These courses are offered 100% online through Bay Path University. There is no residency requirement.

 “The highly supportive, interactive, and flexible learning culture encourages students to get to know their professors and fellow students in a format that allows for thoughtful dialogue and debate about current issues and trends in higher education.”

Syracuse University“RNL has an excellent reputation within the world of higher education. I know the knowledge I gained and used in my current position has helped me tremendously. I was promoted due in part to this degree program.”

—Cynthia S. Roach (Bay Path University MS Degree 2016), Assistant Director, Office of Financial Aid and Scholarship Programs, Syracuse University

Zovio“My success in the certificate program has led to me accepting a senior-level position in my field. I really believe this certificate helped give me an edge. I’m excited to be moving forward with the RNL credential!”

—Justin R. Hernandez (Bay Path University 2017), Vice President of Enrollment Bootcamps at Emeritus

University of Michigan-Dearborn“Due to my professional performance, which was largely influenced by the skills and knowledge gained in this program and the completion of the Ruffalo Noel Levitz Enrollment Management Certificate, I was promoted to assistant director of graduate studies.”

—Kristen Sanchez, (Bay Path University 2018), Assistant Director, Office of Graduate Studies, University of Michigan-Dearborn

Certificate in Enrollment Management Program (RNL Certification)

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The six-course RNL Certification program can be completed alone or in conjunction with the Bay Path Master of Science in Higher Education Administration concentration in Enrollment Management. Students can finish the certificate program in one year taking one course at a time. An accelerated eight month schedule is also available. All courses are taught by experts in enrollment management.

Six required online courses for the Enrollment Management certificate (18 credits)

  • Enrollment Management Principles and Practices (3 credits | MHE 627)
  • Marketing and Communications for Enrollment Management (3 credits | MHE 645)
  • Financial Assistance in Higher Education (3 credits | MHE 656)
  • Technology Applications to Enrollment Management (3 credits | MHE 654)
  • Essentials of College Student Retention (3 credits | MHE 652)
  • Strategic Planning for Enrollment Management (3 credits | MHE 658)

See the Bay Path website for course descriptions, admissions requirements, course schedules, and tuition and financial aid information.

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Master of Science in Higher Education Administration (MHEA) with a Concentration in Enrollment Management

Eight required + four elective courses (36 credits)
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 This 12-course master’s program can be completed in 20 to 24 months and can include RNL Certification. Students can complete the master’s program in 20 to 24 months while working full-time. Examples of courses include Enrollment Management Principles and Practices, Leading Change in Higher Education, The Contemporary College Student, Student Personnel Services, and Higher Education Marketing and Communications.

See the Bay Path website for a full list of courses, admissions requirements, course schedules, and tuition and financial aid information.

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EdD in Higher Education Leadership & Organizational Studies

This one-of-a-kind 100% online program — the EdD in Higher Education Leadership & Organizational Studies — was designed with the input of senior leaders from public and private higher education institutions. This program’s leading-edge curriculum will prepare you with the skills most needed for effective leadership in a highly dynamic and evolving context. You will be equipped to lead and manage institutional change and to apply new and emerging strategies to ensure institutional resiliency.

Courses from Bay Path University’s MS in Higher Education Administration Program or Enrollment Management Certificate may be transferred to the EdD program reducing the total number of credits required to complete the doctoral degree. Transfer course approval will be determined by the program coordinator.

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Texas A&M

“The curriculum at Bay Path University is on the forefront of where higher education is today and the issues facing the entire higher education system in the United States. Bay Path’s MS in Higher Education Administration program and, in particular, the RNL certificate prepared me for success by providing me real-world, applicable knowledge to go into a situation, look at it critically and objectively, and then form a comprehensive plan to build on opportunities and address weaknesses.”

Michael D. Black, Advising Professional, Texas A&M University


If you have questions, please contact RNL or contact a Bay Path enrollment counselor at 413.565.1332.

About Bay Path University

Bay Path University

Founded in 1897, Bay Path University focuses on preparing our students for a constantly changing world. Our main campus is located in Longmeadow, Massachusetts, with additional sites across the state in Concord, East Longmeadow, Sturbridge, and online. Our graduate and undergraduate student body consists of more than 3,300 women and men, representing 46 states, the District of Columbia, and several countries. Bay Path University is fully accredited by the New England Commission of Higher Education (NECHE).

Learn More About the Bay Path University Program