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Explore the online experiences, expectations, and behaviors of college-bound high school students
The 2025 E-Expectations Trend Report is your essential guide to understanding what college-bound high school students want to experience as they search for schools. This research uncovers eye-opening insights that challenge common assumptions and reveal how students are truly researching and connecting with colleges.
Co-sponsored by:
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What’s the top resource students turn to when exploring colleges—and is it actually meeting their needs? Ever wondered which social platform dominates college ad clicks? Or whether email is truly outdated, or still a preferred way students want to hear from colleges?
We dig into who’s embracing AI tools in their college search, why personalization is key (yet students want to keep control), and how privacy concerns shape the information students are willing to share. The report also goes beyond the surface to reveal what students love and loathe about college websites. If your site feels more like a maze than a welcome mat, you’re not alone. Students want clear program details, simple navigation, transparent admissions info, and vibrant campus visuals that help them feel connected before they even visit.
Here’s a glimpse of the key questions you’ll find answered in the full report:
- What’s the single most-used resource students rely on—and how well does it actually serve them?
- Why do traditional, in-person visits still hold importance in a digital-first world?
- Which social media platform is dominating college ads—and why should that influence your marketing strategy?
- How are AI and personalization changing the way students search for colleges, and what do they really want from these tools?
- What surprising role does email play in how students prefer to communicate with colleges?
- What types of content drive students to follow and engage with college social media accounts?
- How do virtual tours stack up in terms of student usage and perceived value?
This report was co-sponsored by Halda and Modern Campus. Complete the form above to download your copy now.
Here is just one of the many findings you see in the 2025 E-Expectations Trend Report.
