Customized offering integrates enrollment management consulting with online webcasting, chat, and SMS solutions powered by PlatformQ Education's Conduit platform
October 30, 2018—Ruffalo Noel Levitz, the leading provider of higher education enrollment management, student success, and fundraising solutions, and PlatformQ Education, the leading provider of online engagement software and strategies for higher education, today announced a strategic partnership that integrates PlatformQ Education’s proprietary Conduit platform and engagement planning support with RNL’s industry-leading enrollment management expertise and in-depth data and analytics.
With this new partnership, PlatformQ Education has developed a customized offering that includes Conduit’s robust suite of engagement tools, such as live webcasting and social media streaming, chat, global SMS, and email automation as part of an institution’s digital marketing and strategic enrollment initiatives.
Additionally, as a part of this strategic partnership, RNL’s experienced enrollment management consultants will work closely with PlatformQ Education’s online engagement strategists to ensure powerful interactive engagement strategies are a core part of college and university partners’ enrollment strategies—supporting conversion of existing application generation campaigns and driving enrollment yield of financial aid strategies.
This partnership addresses a major challenge for colleges and universities. Recent data from the US Department of Education indicate that institutions have had to double the volume of applications they generate to produce a single enrollment. This model is not sustainable in this competitive landscape and requires a new way forward.
“The traditional approach to enrollment simply does not work for today’s demographic, economic, and technological challenges in higher education,” said Todd Abbott, senior vice president at RNL. “Instead, the focus has to be on fit and yield to get the right students at the right institution. This partnership will enable our campus clients to engage those students on a personalized level, at scale, across multiple channels.”
PlatformQ Education has been building online engagement programs for over 10 years. This new partnership will accelerate the adoption of its proprietary Conduit platform and incorporate the company’s industry-leading expertise into a wider array of enrollment plans in support of student and institutional outcomes.
PlatformQ Education Vice President Gil Rogers said, “The way students and schools connect and engage has evolved. The leadership at Ruffalo Noel Levitz saw and understood this transition and recognized that PlatformQ Education is uniquely qualified, with our software and expertise, to support this evolution and improve the outcomes of application and yield campaigns for students and our college partners.” Rogers continued, “We look forward to working with Ruffalo Noel Levitz and our college partners to better serve students with high-impact strategies that leverage video, social media streaming, chat, and SMS texting throughout the college search and engagement process.”
Ruffalo Noel Levitz and PlatformQ Education clients are invited to an upcoming webinar on November 13, 2018, at 2 p.m. ET that will detail this new partnership and the unique opportunities to support better student engagement by incorporating the Conduit platform into their upcoming yield and future application generation campaigns. Clients or institutions looking to learn more about the opportunity may reach out to their respective representative directly to schedule a personalized consultation with the Ruffalo Noel Levitz and PlatformQ Education teams.
About Ruffalo Noel Levitz
Ruffalo Noel Levitz is the leading provider of higher education enrollment, student success, and fundraising solutions. More than 1,900 colleges, universities, and nonprofit organizations rely on RNL for advanced analytics, personalized engagement, and industry-leading insights to achieve their missions. The firm is focused on the entire lifecycle of enrollment and fundraising, assuring students find the right college or university, graduate on time, secure their first job in their chosen field, and give back to support the next generation. Ruffalo Noel Levitz conferences, research reports, papers, and articles help clients stay on top of current trends.
About PlatformQ Education
PlatformQ Education helps colleges and universities evolve their online engagement strategies. With its suite of products, including Conduit, Campus Connect, Global SMS and email automation, PlatformQ Education enables institutions to meaningfully engage with students, parents, and counselors at every stage of the engagement process. Whether the goal is to increase applications or influence accepted students’ decisions, more than 200 institutions rely on PlatformQ Education to support their conversion and yield goals.