HomeGraduate Student and Online Learner Enrollment Management

Discover the Flexible, Scalable, Personalized Alternative for Graduate Student and Online Learner Enrollment Management

As traditional undergraduate enrollment has flattened, graduate students and online learners have become more vital for institutions. But campuses have lacked a comprehensive yet flexible solution for graduate student and online learner enrollment management.

That’s why we built RNL Graduate and Online Enrollment Solutions. It’s the most comprehensive solution for optimizing your graduate and online program offerings, modernizing your marketing, and maximizing your enrollment potential for these populations.

Free consultation

Contact RNLTalk with our graduate and online experts to find your best opportunities to maximize enrollment for your programs.

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Major Enrollment Opportunities for Online Learners and Graduate Students

3,000,000

students take classes exclusively online

28%

of graduate students are exclusively online

13%

of undergraduate students are exclusively online

1 in 3

students are enrolled in at least 1 online course

3 Ways to Maximize Enrollment With Graduate Students and Online Learners

Graduate Student and Online Learner Enrollment Management

Understand Your Audience

As the world of your students changes—technology advancements, occupational shifts, education delivery modality, minimized standardized test requirements—higher education leaders must adapt to serve the growing population of online and graduate learners.

Graduate Student and Online Learner Enrollment Management

Plan for Success

Successful institutions rely on strategic enrollment plans to guide key decisions that impact sustainability—introducing new programs, sun-setting those no longer in high demand, building lead pipeline, and driving conversions for applications and admitted students.

Graduate Student and Online Learner Enrollment Management

Engage More Prospects

Students expect their engagements with institutions to be customized and available on their schedule. Online and graduate learners are operating more like consumers, seeking instant information, a personalized experience, and genuine interactions with campus representatives.

Santa Clara University“The reason why our relationship with RNL+Coverge flourishes is because they are such good listeners. They are so receptive to change. They’re willing to look at things differently. They understand how to translate data into results and translate data into changes. Taking what they know, what I know and merging the two… We’ve had great success.”

Theresa Strickland, Chief Marketing Officer Leavey School of Business, Santa Clara University

Northwestern University“RNL+Converge put tireless hours and effort in to get our digital campaigns launched and off on the right foot. They’re fantastic partners.”

—Kathleen Pratt, Marketing Strategist,
McCormick School of Engineering and Applied Science, Northwestern University

Columbia Collge Online“The online school we’re developing is so new. I’m working with RNL+Converge on being innovative in the digital space through SEO, social media and content strategies. We’re trying to attract students with a very targeted approach.”

—Robert Green, Vice Provost for Digital Learning, Columbia College Chicago Online

Emory University“We have a complex portfolio of programs, recruiting needs locally as well as across the country and a lean team to accomplish our goals. Our digital choice needed to be someone we could truly partner with and trust as an extension of our team. RNL+Converge emerged as the clear winner, showing the perfect balance of expertise and execution to complement our skills and maximize our budgets.”

—Angela Bostick, Chief Growth Officer, Goizueta Business School, Emory University

Clemson University“We attribute the success of this program to a number of things, including the great work Converge is doing. We know that many applicants are a director partial result of advertising. We have found a strong niche that is resonating with our audience, we are ranked at the top and are very competitively priced.”

—Jeff Marshall, Department Chair, College of Education, Clemson University

RNL’s Comprehensive Solutions

Our robust Graduate and Online Enrollment and Marketing Solutions provided a full funnel, omnichannel approach that listens to the individual and enables responding at scale.

Graduate Student and Online Learner Enrollment Management

Market Insights

Assess and understand your market to make data-driven decisions that optimize program development and marketing strategies for enrollment growth.

Consulting and Planning

Though expert guidance and our data-inform process, our consultants dive deep to understand your goals, while assessing and strategizing around market demand, program readiness, and much more.

Digital Lead Generation

Generating qualified leads through digital marketing strategies will allow you to reach and engage prospective students where they spend their time and when they seek information.

Lead Qualification and Nurturing

Create continuous engagement throughout the recruitment funnel to generate leads from the right students, drive applications, and increase yield.

Graduate Learner and Online Enrollment Management engagement

Graduate Student and Online Learner Enrollment Management web and reporting

Web Content and SEO

Increase relevant web traffic and online engagement through compelling content, engaging design, and smart SEO that aligns with students’ educational goals.

Full-Funnel Reporting

Analyze prospect movement and behavior throughout the enrollment funnel, and leverage data to inform messaging, channel mix, and engagement tactics to best optimize marketing activities.

Free Consultation With Our Graduate and Online Enrollment Experts

Contact RNLRNL has partners with more the 1,900 colleges and universities every year and has worked with more than 300 graduate and online programs. Talk with our trusted experts to find your best opportunities to maximize enrollment for your programs.

Schedule consultation

Resources for Graduate Student and Online Learner Enrollment Management