fundraising

Maximize your phonathon ROI with cell append research

Brian GaworMarch 1, 2017

Your phonathon campaign is at risk of not reaching your potential donors. Increasingly, donors have cut the cord on their land lines and only use mobile phones, so many of the numbers in your database may be bad. The good news is that RNL has a cost-effective way to seek quality cell phone numbers for your donors and prospects.

RNL Cell Phone Append Research allows you to:

  • Grow your phone solicitations and raise more money by calling people for whom you don’t currently have a phone number associated.
  • Have a second number available for people whose number is confirmed to be disconnected or wrong.

Try our free RNL Cell Phone Append ROI Calculator to estimate the additional pledge dollars you will raise this year with an investment in cell phone append research. We’ve populated the calculator with our average statistics from hundreds of thousands of numbers researched during 2015-2016.




Contact RNL to learn how we can help you reach your donors and increase phonathon ROI.

“Over the past two fiscal years, [Ruffalo Noel Levitz] cell append research has allowed us to reengage with 22,695 alumni resulting in over $363,690 from 4,637 pledges. Cell append is now a key component of our annual giving strategy!”

Elizabeth Ullian
Senior Associate Director of the Florida Fund
University of Florida


Read More In: Fundraising
Read More Blogs By: Brian Gawor