Friday Update: Phonathon success

If you’re an Ohio University graduate, you’ve probably received a call that has started something like this: “Hi, my name is Alexandra Whaley and I’m a junior studying communication sciences and disorders.” It’s not a telemarketer or an automated response on the line, it’s a current OHIO student working for the OHIO Phonathon…

Long ago, I was drowning fighting caller turnover in my #phonathon. Then I discovered these tricks…

You can’t reach people in your phone outreach program if you don’t have good numbers. Increasingly, our donors have cut the cord on their land lines and only use mobile phones. That means that many the numbers in your database may be bad. The great news, however, is that there is an easy and cost-effective way to seek quality mobile phone numbers…

It takes a lot of time, effort, and resources to run a phonathon. Those investments usually pay off in that calling programs allow institutions to engage and solicit large numbers of alumni and donors in a personal way. But, as organizations face the fact that fewer prospects are answering their phones, it’s important that they find ways to run programs efficiently, but without losing the personal touch that makes calling so effective in the first place…