HomeFundraising SolutionsAnnual GivingIntelligent PhonathonRNL Selective Phonathon

Maximize results with optimized outreach

A changing fundraising landscape requires a more intelligent approach to donor engagement.

Applied correctly, phonathon remains a valuable channel for donor outreach and bringing in fundraising dollars. RNL Selective Phonathon is the most efficient way to run a high quality on-campus phonathon. Our expert team designs and implements a more intelligent fully-managed phonathon program that maximizes your return on your investment while focusing on dollars raised.

RNL Selective Phonathon includes RNL Smart Reach—state-of-the-art phonathon modeling powered by advanced analytics—to identify and focus on the potential donors most likely to be phone responsive, maximizing retention and re-acquisition of donors, delivering a highly-efficient program focused on dollars raised with a strong return on investment.

  • Reach your campaign goals with highly targeted, optimized calling and proven program management
  • Gain insights with advanced reporting, tracking, and progressive dialing capabilities
  • Reach more donors with a personal conversation that is tailored to your institution’s brand and goals

RNL Phonathon has transformed into the RNL Digital Engagement Center

RNL Digital Engagement Center

See the RNL Digital Engagement Center, a revolutionary approach to donor engagement, powered by advanced analytics and omnichannel outreach.

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How RNL Selective Phonathon maximizes your fundraising results


CAMPUSCALL® is used at nearly 500 institutions—more than all other phonathon software solutions combined

MORE THAN 10,000

student fundraisers recruited, trained and employed by RNL each academic year


by engaging alumni using your students through a cost-effective phonathon

6 ways we deliver a more intelligent phonathon program

RNL Smart View

Modern dashboards offer enhanced visibility into your programs so you can see exactly what’s happening and learn from the results.

Award-Winning Creative

Research-driven creative blends compelling design and content to engage donors and increase fulfillment.

RNL Smart Data

Quality data gives you stronger records and stronger results. Basic research included, additional data enrichment available.

Personalized and Targeted Email Fulfillment

Strategic marketing communications will engage supporters and reinforce your message.

RNL Phonathon Management

Our fully-managed call centers implement the best program staffing, training, and optimization.

PCI and Legal Disclosure Regulatory Compliance

We handle the tough stuff for you and ensure privacy, security and state requirements.

Talk with our fundraising strategists about creating a strategic omnichannel fundraising plan

Free Consultation

More phonathon solutions

RNL Masters Phonathon

For organizations that want to operate a world-class on-campus phonathon.

RNL Off-Site Managed Phonathon

Ideal for small institutions or “short-burst” phonathon programs.


The leading software for do-it-yourself phonathon operation.