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Donor Engagement Solutions to Increase Annual Giving

Increasing pressure on colleges and universities to raise more, more quickly means annual giving strategies must evolve to meet those demands—while also adapting to the shifting expectations of a rapidly changing donor base.

RNL’s Annual Giving solutions deliver a set of powerful, purpose-built solutions to meet these challenges. We conducted extensive research to design annual giving strategies that adapt to the way donors want to give. These innovative solutions are built on proven fundraising best practices and forward-looking trends to:

  • Increase alumni giving by offering a dynamic donor-led journey that connects with their unique philanthropic passions
  • Accelerate giving with a more flexible and focused application of the phone channel
  • Amplify campaigns through smarter digital solutions and turnkey direct response programs

Through a combination of advanced analytics, personalized engagement, and industry-leading insights, RNL’s Annual Giving solutions increase donor engagement, build lasting relationships, and create a stronger pipeline of lifelong donors.

Advancement Leaders Speak 2019: Annual Giving Best Practices

ALS 2019: Annual GivingRead what higher education fundraising leaders told us about their annual giving campaigns, including:

  • Which activities they rely on the most
  • How they engage young alumni
  • The fundraising innovations they are most excited about

Read Now

Why choose RNL for annual giving?

Nearly 500 Institutions

rely on RNL for their phonathon needs

More Than 4 Million Donor Conversations

held annually by our student callers and fundraising experts

Over $1 Billion In Funds Raised

through RNL-designed campaigns

See how your alumni giving compares to your peers.


Louisiana Tech University

“The engaging omnichannel program included a mix of traditional and nontraditional channels, which helped us engage our alumni and exceed donor and dollar goals. We achieved the highest number of donors in Louisiana Tech history and have built a strong foundation for the future.”

Brooks Hull, Vice President, University Advancement, Louisiana Tech University

Solutions for annual giving

RNL Personal Journey

Evolve donor communication with this new innovation for engaging alumni and donors. RNL Personal Journey represents the future of fundraising outreach: unique donor-driven, personalized engagement across a dynamic mix of channels, delivering a fundraising message that is more relevant, more timely, and more effective for donor engagement.

RNL Intelligent Phonathon

Align the phone channel with today’s donor behavior with RNL’s modern approach to phonathon that is fueled by advanced analytics, strategic focus, and prioritized outreach.

RNL Digital Dialogue

Amplify digital giving programs, year-end campaigns, events and more with a smarter approach to digital advertising that uses the latest innovations in display advertising, retargeting, and mobile/geo location.

Direct Response

Increase donor engagement with top-quality direct mail and email solutions that complement your campaigns and help you reach your annual giving goals.