HomeFundraisingAnnual Giving

Attract, convert, and retain more donors
through advanced engagement strategies
and intelligently integrated multichannel campaigns

Increasing pressure on colleges and universities to raise more, more quickly means annual giving programs must evolve to meet those demands—while also adapting to the shifting expectations of a rapidly changing donor base.

RNL’s Annual Giving solutions deliver a set of powerful, purpose-built solutions to meet these challenges. We conducted extensive research to design a new approach to annual giving that adapts to the way donors want to give. These innovative solutions are built on proven fundraising best practices and forward-looking trends to:

  • Increase alumni participation by offering a dynamic donor-led journey that connects with their unique philanthropic passions
  • Accelerate giving with a more flexible and focused application of the phone channel
  • Amplify campaigns through smarter digital solutions and turnkey direct response programs

Through a combination of advanced analytics, personalized engagement, and industry-leading insights, RNL’s Annual Giving solutions increase donor engagement, build lasting relationships, and create a stronger pipeline of lifelong donors.

Free white paper on Annual Giving

Advancement Leaders Speak Annual Giving Issues and Priorities

What do fundraising leaders say about the state of annual giving? Read their insights, concerns, and recommendations.

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Why choose RNL for annual giving?

Nearly 500 Institutions

rely on RNL for their phonathon needs

More Than 4 Million Donor Conversations

held annually by our student callers and fundraising experts

Over $1 Billion In Funds Raised

through RNL-designed campaigns


See how your alumni giving compares to your peers.

FREE DONOR COMPARISON REPORT

Louisiana Tech University

“With more than 1,800 commitments in such a short amount of time, we greatly increased our overall alumni giving percentage.”

Elaine Poynter, Director of Annual Giving, Louisiana Tech University Foundation

Solutions for annual giving

RNL Personal Journey

Evolve donor communication with this new innovation for engaging alumni and donors. RNL Personal Journey represents the future of fundraising outreach: unique donor-driven, personalized engagement across a dynamic mix of channels, delivering a fundraising message that is more relevant, more timely, and more effective for today’s donors.

RNL Intelligent Phonathon

Align the phone channel with today’s donor behavior with RNL’s modern approach to phonathon that is fueled by advanced analytics, strategic focus, and prioritized outreach.

RNL Digital Dialogue

Amplify digital giving programs, year-end campaigns, events and more with a smarter approach to digital advertising that uses the latest innovations in display advertising, retargeting, and mobile/geo location.

Direct Response

Increase donor engagement with top-quality direct mail and email solutions that complement your campaigns and help you reach your annual giving goals.