RNL Strategic Enrollment Planning

Discover how strategic enrollment planning provides a systematic approach to achieving ongoing institutional stability, ensuring that you can meet the educational, financial, and material needs of your students and your institution.

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Align your institution with its environment and identify high-impact strategies


Is your campus prepared to meet the changing academic demands, employment needs, and the increasing diversity of learners in the coming years? Does your campus take a reactionary approach to the ups and downs of the higher education market, instead of having a long-term plan to anticipate changes?

Strategic enrollment planning has helped many campuses have overcome these challenges and take more data-informed, systematic approaches to addressing changes in the higher education environment. It’s proven process that rallies campus leaders and constituents around optimal strategies and measurable indicators of success, helping everyone stay on track and also assess their progress toward goals.

What is strategic enrollment planning?

Strategic enrollment planning is more than a long-term recruitment or retention plan. It is a data-informed process that aligns an institution’s fiscal, academic, co-curricular, and enrollment resources with its changing environment to accomplish the institution’s mission and ensure the institution’s long-term enrollment success and fiscal health.

Hear Dr. Lew Sanborne of RNL explain the benefits of strategic enrollment planning

How does strategic enrollment planning benefit your institution?

Strategic enrollment planning benefits your campus in many ways:

  1. Fosters long-term enrollment and fiscal health
  2. Provides realistic, quantifiable goals for student recruitment, student success, and the market position of your campus
  3. Delivers clearly defined, cost-effective results by using a return-on-investment and action-item approach
  4. Aligns your institution’s mission and its current state with the changing market environment

Free consultation on Strategic Enrollment Planning

Want to discuss how to put strategic enrollment planning into action? Contact us and we’ll set up a time to talk.

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Strategic enrollment planning culminates with a finely tuned, data-informed, five-year strategic enrollment plan that addresses pressing challenges such as:

  • Adapting recruitment and retention strategies to rapid market changes
  • Responding to changing demographics and supporting diversity
  • Aligning academic and co-curricular trends with institutional capacity
  • Preparing graduates for changing demands of the modern economy and workforce
  • Responding to increasing calls for accountability
  • Managing student and campus revenue needs as costs outpace federal and state support for higher education
  • Maximizing net tuition strategies

Strategic Enrollment Planning: A Dynamic Collaboration

Strategic Enrollment Planning: A Dynamic Collaboration third edition
“…a must-read for presidents and senior campus leaders interested in developing a long-term enrollment plan…”

Strategic Enrollment Planning: A Dynamic Collaboration is the landmark book on the topic. Now in an extensively revised third edition, the book contains new chapters on online and graduate enrollment, pricing, financial aid, student success, marketing, and much more, along with updated national data and research to support the strategies and recommendations.

312 pp., available in paperback and e-book.

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