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Optimize your financial aid strategy to meet enrollment goals


Awarding financial aid today requires sophisticated analysis that allows an institution to consider many scenarios to balance strategic enrollment goals, student need, and institutional finances in order to optimize yield and net revenue.

RNL Financial Aid Solutions provide the analytics and insight needed for successful awarding strategies in today’s higher education market.

Read the 2023 Discounting Report

2023 Discounting ReportFind 18 sets of financial aid benchmarks including average discount rate, net revenue, yield and melt rates, and other key metrics.

  • Benchmarks for four-year private and public colleges and universities
  • Data for first-year students as well as transfer students

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Use advanced modeling to achieve 3 key objectives for financial aid management:

Maximize net revenue and optimize yield

with a financial aid awarding plan that strategically balances your resources and student need.

Prioritize student outreach and allocate aid

strategically at any point during the cycle through student record level behavioral predictive analytics.

Measure performance via cloud-based interactive dashboards

and gain industry insights and guidance from a consultant with enrollment management expertise.

Ask for a free guided tour of RNL Financial Aid Solutions
and speak with our experts on finding the ideal awarding strategy for your institution

Book a free guided tour

Choose a partner with substantial experience in strategic financial aid awarding

and leveraging insights from over 6 million students records

currently optimized under the
guidance of RNL*

*RNL internal data

each averaging 25 years of enrollment management experience

8 ways we deliver the optimal financial aid strategy for your institution

Historical Research & Competitor Benchmarking

Investigates undergraduate student enrollment behavior by analyzing need, academic credentials, population segments, and financial aid offers.

Econometric Modeling

Predicts the effect of changes in net price on student yield, allowing you to simulate changes before developing aid awards.

Annual Financial Aid Plan Development

Delivers a strategic financial plan that has been fully informed by comprehensive analysis, modeling, and enrollment goals.

RNL Smart View Dashboards & Reporting for Insight-Driven Response

Monitors performance each week so you will always know your precise expected yield, discount rate, and net revenue through our regular updates and detailed management reports, while also receiving expert ongoing counsel rooted in the data.

Retention Analysis

Determines the role financial aid plays in fall-to-fall retention.

Revenue Optimization & Simulation

Enhances our ability to balance and maximize your enrollment, academic profile, and discount rate, using multiple scenarios to develop optimal awarding parameters.

Four-Year Enrollment & Net Revenue Projection Model™

Projects enrollment and net revenue for your current undergraduate student population for four years, adding a new entering class while also accounting for attrition and graduation.

Enrollment Likelihood and FinAid Receptivity Scoring

Access probability and receptivity data at the student record level, which enables institutions to not only prioritize student outreach and enrollment initiatives, but also strategically allocate additional aid at any point during the cycle to positively impact enrollment.

Add the RNL Personalized FinAid Video to your financial aid offers


Personal FinAid Video

Engage students during the awarding process with personalized financial aid offer videos. They are branded to your institution and deliver award info, net cost of attendance, value propositions, and more to each student.

Optional enhancement for Advanced FinAid Solutions

See how it works

Additional Products for Optimizing Yield

RNL Yield and Financial Aid Optimization

Balance your yield rate, awarding, and net revenue while communicating value to admitted students.

RNL TrueCost Calculator™

Communicate aid and affordability quickly with this accurate, fully-customized net price calculator.

RNL Yield Campaign™

Increase conversion of admitted students through email, mail, phone, and digital outreach.