Search strategy is hard to get right, risky if you get it wrong.
We make sure you get it right.
You have to be ready to engage today’s students anytime, anywhere. Students expect personalization and are unlikely to respond without it. This is the world Amazon, Netflix, and Starbucks have mastered. Students have similar expectations when engaging with your campus. That’s why we created RNL Student Search and Engagement.
With RNL Student Search and Engagement, we have taken a complex challenge in enrollment, mastered the formula for student engagement, and built solutions around it to create a modern search approach that delivers the personalization at scale your campus needs to engage and enroll students in today’s digital world.
The only search solution that fulfills The Engagement Formula
Watch Robert Heil of RNL discuss The Engagement Formula.
The Engagement Formula is a proven formula for student engagement that is the guiding principle for RNL Student Search and Engagement.
The level of engagement is a function of three variables: the value of your institution (value creation), multiplied by the ease of engagement with your campus, multiplied by how your campus articulates its value (value translation). Then, to amplify the impact of these three variables, we add the power of personalization (^p) to your outreach.
Aligning your search strategies with this formula is key to generating successful leads for your campus. We then bring together the following components to execute your search campaigns.
4 critical components that create a personalized, persuasive, and powerful student search experience
Supercharged search
Blend traditional search with digital and social media components so you have multiple lead generation strategies.
Digitally driven community engagement powered by ZeeMee
Increase responders and enrollment by connecting students to your greatest recruitment resource—your campus community.
Parent engagement that boosts enrollment
Boost responders and enrollment by turning parents into your best influencers.
Advanced behavioral analytics
Receive actionable, real-time data for your team to increase your conversion rates.
Free Walkthrough
See the evolution of enrollment engagement now. Ask RNL for a guided walkthrough of Student Search and Engagement and find out how you can reach your full enrollment potential.
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Why you need fully integrated digital engagement with students
70%
of students bypass direct marketing and search on their own
79
average number of times a student unlocks their phone each day
2 out of 3
students click on paid digital ads
Supercharged Search Campaigns
Target the right students in the right markets with the right marketing
With current and ongoing disruptions at the top of the funnel, finding the right student records is imperative to enrollment success. You also need to engage students with a blend of digital and traditional marketing to maximize their interest. With RNL’s Supercharged Search, we provide the analytics, strategy, and communications you need to deliver search campaigns that produce the enrollment you want.
- Make the most efficient name purchases using predictive modeling.
- Identify new market opportunities to grow strategically.
- Deliver world-class digital marketing, email, and direct mail to optimize your omnichannel outreach.
Digital Student Engagement Powered by ZeeMee
Build student communities that build enrollment
Students headed to college are looking for a community. They want to connect with other prospective students as well as the campus community during their enrollment journey—to get their authentic insights and reinforce their enrollment decision.
Our Digital Student Engagement Powered by ZeeMee component delivers that genuine community experience right to their phones.
- Grow the top of the funnel by inviting inquiries, applicants, and admits to follow your college on the app—launching your community.
- Engage students continuously through chat, virtual events, campus videos, and finding new friends.
- Increase yield and reduce melt by building strong personal relationships between students, helping them fall in love with your school.
Harness the power of turning parents into enrollment champions
99%
of parents say they are involved in the search process
3x
greater likelihood of converting from inquiry to applicant when parents are engaged
40%
higher email open rates from parents compared to students
Parent Engagement
Drive student enrollment with TRUE parent engagement
Parents have always been influential in the search process, but did you know that during the pandemic, we’ve seen a 5x increase in parent engagement? With RNL Student Search and Engagement, we give you the means to tap into the influence and involvement of parents and boost your enrollment results.
- Engage parents more directly and effectively than ever before.
- Qualify their interest through advanced analytics.
- Influence their behavior with targeted digital messaging.
- Leverage the data to maximize their enrollment influence.
Advanced Behavioral Analytics
Increase conversion rates and maximize your ROI
Our search analytics have a huge impact on the success of our clients—typically our search strategy drives 40 percent of freshman enrollment. That’s why we deliver three sets of key behavioral analytics that provide insights into your pool and optimize your student search strategies:
- Search modeling provides inquiry-to-application analytics to identify your optimal search strategy.
- The affordability predictor delivers insights into the need levels of students before they submit FAFSA data.
- Inquiry-to-enrollment modeling helps you understand your inquirers and keep them moving toward enrollment.
Watch Our Webinar
Learn more about how you can create a modern search approach at our upcoming webinar, Why It's Time to Shift from Student Search into Student Engagement.
Watch Now