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2023 Prospective Family Engagement Report


2023 Prospective Family Report

What can colleges and universities do to increase engagement with families of prospective students?

Families of prospective college students are the biggest influencers on enrollment. Nearly all are invested and involved in the college search process. But are colleges and universities really engaging them?

RNL, CampusESP, and Ardeo Education Solutions surveyed more than 12,000 families of prospective college students explore their preferences, expectations, and experiences interacting with institutions. Download your free copy and find out:

  • How families plan for college. See data on how far families are willing to let their students travel to attend college as well as attitudes toward online education and entrance exams.
  • Communication preferences for parents. Which channels do families prefer? How often they want to hear from you? What information do they value?
  • Financial expectations and challenges. Learn how many families say paying for college will be difficult, how much they expect to borrow through loans, and how important financial aid is in their enrollment decisions.
  • Campus visits. How do families view in-person and virtual visits? What do they want to experience during these tours?

2023 Prospective Family Engagement Report: Importance of financial aid and scholarships.

Complete the form above to download your free copy.