The Challenge
Like many colleges dealing with complicated customer relationship management (CRM) data, Washington & Jefferson College (W&J), a private liberal arts school in Pennsylvania, was struggling. They had too much data and no easy way to use it to find their most likely new students.
Their CRM lacked the simple design and the predictive insights they needed to efficiently spot and focus on top prospects.
Their first goal using RNL Insights: Making the most of their last batch of viewbooks. They needed to know which out-of-state students were most likely to enroll so they could stop wasting expensive print and postage costs on less interested prospects.
The Solution: Finding the Answers with RNL Insights
W&J aimed to improve its recruitment strategy by being more precise about which students it targeted. Carson Fox, the director of enrollment marketing & communication, turned to RNL Insights for help.
Using the platform, Fox researched enrollment data extending back to 2017. The goal was to pinpoint the five highest-performing high schools in every state neighboring Pennsylvania that consistently supplied enrolled W&J students.
“As someone who is new to the use of artificial intelligence, RNL Insights is a great place to start. The platform helps you find what you’re looking for accurately, in a fraction of the time. Half of the battle with functioning in a CRM is wading through too much data or speaking the CRM’s language to have it correctly give you what you want. With RNL Insights you can cut through clutter fast. That’s what everyone wants.”
The Result: Speed of Insight
RNL Insights streamlined the entire process. The platform’s easy-to-use chat feature provided the answers instantly, delivering a clear list of high schools alongside visual charts that made complex data immediately accessible.
With a simple click, W&J could explore deeper recruitment trends and patterns, gaining valuable information to refine their strategy.
Thanks to RNL Insights, Fox was able to convert these insights into targeted CRM lists and a focused viewbook campaign in just minutes—a task that previously consumed hours. The tool’s visual enrollment trend charts also gave W&J a clear understanding of past performance, allowing them to make significantly more informed decisions about their overall outreach efforts.
Ready to Save Time and Improve Your Enrollment Strategy with AI?
RNL Edge is a comprehensive suite of higher education AI solutions that will help you engage constituents, optimize operations, and analyze data instantly—all in a highly secure environment that keeps your institutional data safe. With limitless uses for enrollment and fundraising, RNL Edge is truly the AI solution built for the entire campus.
