HomeEnrollmentBuilding DemandNYS Demand Builder

Ramp up your student search campaigns to generate
genuine interest from students in New York and out of state

Now that public colleges in New York State will offer free tuition, it’s more important than ever for private institutions in New York to build demand with students—in state and outside of New York.

RNL NYS Demand Builder delivers analytics-and-affordability-driven campaigns to protect your existing market share in New York State and reach new markets in other states.

GROW

enrollment from outside New York State while maximizing enrollment from in-state students.

Predict

affordability issues so students receive targeted financial aid communications that address their concerns about cost early in the search process.

Nurture

genuine student interest with key messages that will resonate with students and their parents in New York and out of state.

Engage

students by communicating across multiple channels to reach them wherever they are—on their phones, on social media and web pages, in their email, or opening their mail.

6 components to generate genuine interest from the right students

New York State Student Search Modeling Analytics
New York State Student Search Modeling Analytics

Digital Advertising with RNL Digital Dialogue
Digital Advertising with RNL Digital Dialogue

New York State Student Search Outreach Campaign
New York State Student Search Outreach Campaign

RNL Affordability Predictor
RNL Affordability Predictor

Parent Affordability Letter and Insert
Parent Affordability Letter and Insert

RNL Smart Review Analytics and Reporting
RNL Smart Review Analytics and Reporting

Ask for a free guided tour of RNL New York State Enrollment Solutions and speak with our enrollment management experts on finding the ideal strategy for your institution

FREE GUIDED TOUR

Additional RNL NYS Enrollment Solutions

RNL NYS Analytics

Drive inquiries, applications, and enrollment with a robust combination of analytics, tools, and consulting.

NYS Applicant Cultivator

Develop your applicant pool this summer and fall using Excelsior Scholarship impact research, powerful multichannel outreach, and campaigns for stealth applicants, inquiries, and high school seniors.

RNL NYS Class and Price Optimizer™

Optimize yield rates, net revenue, tuition, and financial aid levels through advanced modeling, Excelsior Scholarship impact research, and careful price-versus-competition benchmarking.