RNL Community and Technical College Workshop
July 21 in Atlanta | Held before the RNL National Conference
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Attend this pre-conference workshop with fellow colleagues in the two-year sector as we dive into the latest strategies and innovations. This workshop will feature an interactive development of a situational analysis for the community and technical college market. Colleagues will leave with actionable takeaways for their campus and have the opportunity to network with fellow practitioners in this space. Seating is limited, so early registration is encouraged.
The workshop is complimentary with your registration for the RNL National Conference
The Community and Technical College Workshop will take place before the 2025 RNL National Conference (July 22-24). Registration is complimentary with your registration for the RNL conference, which features more than 120 sessions on campus marketing, student recruitment, student success, and more.
Workshop Accommodations
The Community College Workshop and all RNLNC sessions will take place at the:
Atlanta Marriott Marquis
265 Peachtree Center Avenue
Atlanta, GA 30303
Special attendee rate: $249
Must be booked by July 7, 2025
Community and Technical College Workshop and RNLNC Registration
The 2025 Community and Technical College Workshop is free with your registration for the RNL National Conference. Simply select the Community College Workshop when registering. Conference fees are:
| Registrations | By July 7 | After July 7 |
| 1 to 3 people | $895 | $995 |
| 3 or more | $795 | $995 |
Registration fees are per person. Save when six or more people from your institution attend.
Workshop co-sponsored by Allied Pixel
Community and Technical College
Pre-Conference Workshop Agenda
All agenda session topics, dates, and times are subject to change. All times are Central Time (CT).
Monday, July 21
10:00 – 10:30 AM
Registration and Check-In
10:30 – 10:45 AM
Welcome and Introductions
10:45 – 11:45 AM
The Current & Future State of Community and Technical Colleges
Presenter: Adam Connolly, Senior Vice President, RNL
What is the current state of community and technical colleges? What demographic shifts should institutions be expecting? What populations resonate with distinct modalities of communication? How should college begin pivoting to future innovation, technology, and expectations? This session will analyze real market data to illustrate both the present and the future.
11:45 AM – 1:00 PM
Networking Lunch
1:00 – 2:00 PM
Silos to Synergy: Building a Culture of Recruitment
Presenter: Reena Lichtenfeld, Senior Vice President, RNL
At many community colleges, enrollment work happens behind the scenes, often disconnected and driven by tasks instead of people. In this session, we’ll explore how to shift that dynamic. We’ll talk about moving from isolated efforts to shared ownership of recruitment. You’ll hear real campus examples of what it looks like when departments come together with a common goal, and how that shift can change outcomes. We’ll look at what gets in the way, what drives progress, and how to take practical steps toward building a culture where everyone plays a role in supporting students from interest to enrollment. Expect conversation, a few uncomfortable truths, and a clear path forward.
2:00 – 3:00 PM
Campus Colleague Panel Discussion
Hear from colleagues that have moved the needle on their campuses with strategies that supported both recruitment, persistence and workforce objectives.
3:15 – 4:15 PM
From Insight to Action: Laying the Groundwork for an Enrollment Culture
Presenter: Reena Lichtenfeld, Senior Vice President, RNL
In this interactive roundtable session, participants will engage in focused conversations about how community and technical colleges can begin to shift from transactional operations to a shared culture of recruitment and enrollment. Through guided prompts, attendees will reflect on barriers, surface bright spots, and share strategies for fostering collaboration across campus functions. The goal: generate practical, people-centered ideas that can be applied immediately, no matter your institution’s size or staffing.
4:15 – 4:45 PM
Strategic Enrollment Planning Model Building; An Interactive Exercise on Building a Framework for a Strategic Enrollment Plan
Presenter: Dawn Fortin Mattoon; Senior Vice President
This session will review the critical steps for developing a strategic enrollment plan. Participants will outline the discovery, strategy, prioritization, and implementation phases.
4:45 – 5:00 PM
Reflections and Wrap-Up
5:00 PM
Free Evening to Enjoy Atlanta
Attend the RNL National Conference and
choose from more than 120 sessions
RNLNC takes place immediately after the Workshop from July 22-24. The conference features a wealth of sessions on topics critical to community and technical colleges, organized across six conference tracks.
Undergraduate Enrollment
Campus marketing, channel optimization, student recruitment, and yield strategies.
Graduate and Online Enrollment
Digital marketing, program optimization and positioning, and recruitment.
Financial Aid
Awarding strategy, family engagement, and awarding communications.
Student Success
Retention planning, student success programs, early-intervention, and satisfaction assessment.
Strategic Planning
Strategic enrollment planning, leadership strategies, and competitive positioning.
AI and Innovations
AI-powered analytics, digital assistants for student engagement, and AI governance.
Read the Conference Session Descriptions
See information on sessions and presenters across all six conference tracks.
