RNL Class Optimizer

Balance your yield rate, awarding, and net revenue while communicating value to admitted students
RNL Class Optimizer provides the most complete solution for yielding students and pricing your institution optimally to achieve strategic goals.

Balancing yield is possibly the most challenging objective for enrollment managers and financial aid directors. How can you create and implement the right strategy to meet enrollment goals while managing financial aid awards and institutional needs for net revenue?

RNL Class Optimizer provides the most complete solution for yielding students and pricing your institution optimally to achieve strategic goals.

  • OPTIMIZE college yield rates, financial aid awards, and price through industry-leading research and statistical modeling.
  • CONTROL your discount rate and price level by strategically aligning students’ price sensitivity with your market competition and the goals of your institution.
  • COMMUNICATE value with admitted students using a multichannel yield campaign that includes student surveys to learn who is likely to enroll and who needs more information.

Why do more institutions turn to RNL Class Optimizer?

apply for need-based aid*

rule out institutions based on
sticker price alone*


currently optimized under the
guidance of RNL**

*2016 High School Students' and Parents' Perceptions of Financial Aid Report
**RNL internal data


"We've been able to manage the discount rate consistently from year to year, enabling us to meet our targeted goals without additional financial pressure."

Thomas Willoughby—Vice Chancellor for Enrollment, University of Denver

6 components to accomplish goals and achieve desired class yield

Roll over the icons below to learn more

College Student Applicant Cultivation: Inquiry  TargetingOperational and Organizational Review  College Student Class Optimizer: Pricing StudyPricing Study
College Student Class Optimizer: Net Price CalculatorRNL TrueCost Calculator College Student Class Optimizer: Advanced Financial Aid SolutionsRNL Advanced FinAid Solutions
College Student Applicant Cultivation: Email and Direct MailYield Campaign: Email, Direct Mail, and Phone Outreach   College Student Class Optimizer: Digital AdvertisingDigital Advertising with RNL Digital Dialogue


AL: Conversational AI for enrollmentNEW for RNL Class Optimizer: AL, RNL's AI chat for enrollment

RNL Class Optimizer includes AL, our AI chat solution for enrollment. See how this conversational AI lets you have intelligent, natural one-on-one conversations with students any time of day or night. Learn more about AL.



Ask for a free guided tour of RNL Complete Enrollment and speak with
our enrollment management experts on finding the ideal strategy for your institution »

Read the 2018 Discounting Report

2018 Discounting Report

Download this analysis of benchmarks for discounting, net revenue, melt rate, and more for freshmen and transfer students. There are reports for both private and public four-year institutions.

Download now »

Additional solutions for Optimizing Yield

RNL Advanced FinAid Solutions
Develop a strategic financial aid plan that is aligned with your goals for enrollment and net revenue, while also addressing affordability for students.

RNL TrueCost Calculator™
Communicate aid and affordability quickly with this accurate, fully-customized net price calculator.

RNL Yield Campaign™
Increase conversion of admitted students through email, mail, phone, and digital outreach.

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