RNL Student Journey
Transforming enrollment marketing through student-driven engagementRNL Student Journey is the future of enrollment marketing. This trailblazing approach creates a self-directed exploration during the college search process that is more relevant, timely, and compelling to students and parents.
The RNL Student Journey solutions
RNL Student Journey is a family of solutions that enable institutions to target students for specific programs or from specific markets, and engage them through a self-directed, personalized enrollment journey.
- RNL Academic Program Student Journey—Engage and enroll students in specific majors that you are trying to grow.
- RNL New Market Student Journey—Identify students in new markets who are more inclined to enroll at your institution.
- RNL First-Generation Student Journey—Guide first-generation students toward enrollment with customized outreach for them and their parents.
An enrollment solution unlike anything else in higher education
Powered by marketing automation, the RNL Student Journey solutions follow the natural flow of a relationship, using dynamic responsive messaging and engagement scoring to deepen the bonds between prospective students and your institution.
- EMPOWER students to discover their path to enrollment, finding the information they need whenever they need it
- ENGAGE students by providing an authentic experience into their world—personalized, online, and social
- TARGET students who fit your enrollment goals, based on RNL research and advanced analytics
The RNL Student Journey solutions do not consist of staged events or steps; rather they empower students to explore and find the right information they need quickly so they can make an informed application and enrollment decision.
FREE GUIDED TOUR
See how RNL Student Journey can
transform your enrollment marketing »
How RNL Student Journey is already benefiting campuses
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20% INCREASE IN ENROLLMENT |
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122% INCREASE IN WEB TRAFFIC |
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7-QUESTION "FIT FINDER" QUIZ |
Case study: Nearly a 20% enrollment increase in a specific major for Austin College
"RNL Academic Program Student Journey was a great fit. It allowed us to be highly targeted toward a population that is strong academically and persists at Austin College well.."
—Nan Davis, Vice President for Institutional Enrollment
7 powerful components provide a comprehensive approach to student-driven enrollment exploration
Roll over the icons below to learn more
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Behavioral Engagement Scoring |  |
Interactive Exploration Hub for Students | |
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Individualized Insight and Personalization |  |
Parental Engagement | |
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Integrated Outreach |  |
Responsive Engagement Streams | |
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"Fit Finder" Quizzes |
FREE GUIDED TOUR
See how RNL Student Journey can
transform your enrollment marketing »
Why It's Time to Throw Away Your Communication Plan
Read our white paper on the transformation in enrollment marketing
Explore how changes in technology, communication, and student behavior have shifted the enrollment marketing paradigm from an institution-led activity to a student-driven experience.
First-Generation College Students
Learn what you need to know to recruit this growing student population
Find out the facts about first-generation college students and discover strategies for engaging them, guiding them through the college process, and enrolling them.
More solutions for building demand
RNL Demand Builder™
Launch search campaigns that generate genuine interest from the right students. RNL Demand Builder combines our student search expertise and multichannel enrollment marketing strategies with award-winning creative and industry-leading research and consulting to identify and engage students most likely to respond to your unique offerings.
RNL SMART Approach®
Qualify student names before you purchase them and shape your class precisely using a database of more than 5 million student names.
