Drive enrollment with precise personalization and multichannel marketing that resonates with these growing populations
“Traditional” enrollment is becoming increasingly nontraditional. As the flow of traditional-aged college students slows, campuses are increasingly looking to enroll adult learners, online learners, and graduate students
The market for adult learners, online learners, and graduate students
Americans have some college but no degree
1 in 3
students take at least one online course
graduate students predicted by 2027
These students are more unpredictable than traditional undergraduates in their decision making and enrollment timelines. That’s why RNL has developed advanced analytics, tools, and strategies that are tuned for the nontraditional population.
- DUAL-LEAD GENERATION TO MAXIMIZE YOUR POOL
RNL combines digital lead generation to drive enrollment from previously untapped sources and direct marketing strategy to reach list-based sources.
- RESPONSIVE AND INTUITIVE ENGAGEMENT AT EVERY TOUCH POINT
Personalization powered by student attitudinal data and behavioral modeling shows students that you are listening and responding to their unique needs.
- MULTICHANNEL MARKETING FOR HIGHER IMPACT
Outreach through digital, social, and web channels along with email, mail, and phone ensure you won’t miss an opportunity to connect.
Plus you receive expert guidance from RNL consultants, trusted by more than 1,900 campuses that work with us each year. You get data-informed strategies, innovative technology, and scalable resources to stay ahead of the increasing competition for these student populations.
See how you can drive enrollment with adult learners, online learners, and graduate students. Ask for a free guided tour
4 ways to engage more adult, online, and graduate learners
Dynamic lead generation
Increase lead generation through a combination of digital outreach and targeted list selection. Then qualify those leads through dynamic content that aligns those prospects with your enrollment goals.
Multichannel enrollment campaign
Maximize converting your inquiries into applicants through a powerful multichannel approach and ensure students complete their applications through calls to promote their next steps.
Multichannel application marketing
Maximize completed applications through calls to students who have incomplete applications and online surveys that promote the next steps students need to take.
Survey enrolled students via phone and email at the midpoint of their first term, providing valuable data for following up and retaining more adult and online learners.
Additional solutions for Building Demand
RNL Demand Builder combines our student search expertise and multichannel enrollment marketing strategies with award-winning creative and industry-leading research and consulting to identify and engage students most likely to respond to your unique offerings.
Create a self-directed enrollment experience for prospective students with this trailblazing approach to the college search process, one that is more relevant, timely, and compelling to students and parents.