Join us for the 2025 RNL National Conference
Atlanta, Georgia | July 22-24, 2025
RNLNC Registration
| Registrations | By May 30 | By June 30 | After June 30 |
| 1 to 2 people | $795 | $895 | $995 |
| 3 or more | $695 | $795 | $995 |
Registration fees are per person. Save when 3 or more people from your institution attend.
All RNLNC sessions will take place at the:
Atlanta Marriott Marquis
265 Peachtree Center Avenue
Atlanta, GA 30303
Special conference rate: $249
Must be booked by June 30, 2025
Save on RNLNC travel
Delta Air Lines is pleased to offer special discounts for RNLNC attendees. Please click here to book your flight.
With the rapid changes moving through higher education right now, it’s more important than ever to know the right strategies, make the right decisions, and use the right solutions to meet your goals for marketing, recruitment, and student success. You need to alter the landscape so that your institution not only finds the best path forward but rises above the challenges holding institutions down.
The 2025 RNL National Conference will help you navigate those challenges and achieve your goals, now and in the years to come. You will explore the innovations and solutions that will help you do more with less, uncover your greatest opportunities for success, and interact with higher ed professionals and experts who will share their strategies for success.
Session descriptions now available
Read the session and presenter information across our six conference tracks.
KEYNOTE SESSION: The Future of Higher Education in America
Dr. Miguel Cardona, 12th U.S. Secretary of Education
With the Department of Education in jeopardy and higher education experiencing historic challenges on many fronts, how will this impact campuses, administrators, faculty, and especially students and families? In this riveting talk, the 12th U.S. Secretary of Education Dr. Miguel Cardona will discuss the impact of the elimination of the DOE and passionately call on leaders and educators to take action to safeguard the future of higher education. He emphasizes that a unified, equitable system is essential to ensuring every student—regardless of their zip code—has access to a quality college education. This thought-provoking discussion challenges us all to advocate for federal, state, and local policies that uphold educational excellence and fairness, reinforcing that the success of our nation begins in the classroom.
Dr. Cardona is an American leader and educator. Throughout his 27-year career in education, he has focused on improving educational access and equity, from his classroom of students as a fourth-grade teacher to the nation’s 65 million students as our Secretary of Education. As a first-generation college student who celebrates bilingualism and biculturalism as a superpower, Dr. Cardona’s story also embodies the American dream and the power of public education.
Choose from more than 120 sessions across multiple conference tracks
Undergraduate Enrollment
Campus marketing, channel optimization, student recruitment, and yield strategies.
Graduate and Online Enrollment
Digital marketing, program optimization and positioning, and recruitment.
Financial Aid
Awarding strategy, family engagement, and awarding communications.
Student Success
Retention planning, student success programs, early-intervention, and satisfaction assessment.
Strategic Planning
Strategic enrollment planning, leadership strategies, and competitive positioning.
AI and Innovations
AI-powered analytics, digital assistants for student engagement, and AI governance.
Read the Conference Session Descriptions
See information on sessions and presenters across all six conference tracks.
Make the case to attend the RNL National Conference
Need to secure approval to attend the conference? Use our worksheets to demonstrate how the strategies you’ll learn can be applied to specific projects or initiatives. These three Microsoft Word worksheets are tailored to specific topics:
Who should attend?
Executive Cabinet
- Presidents, provosts, and chancellors
- Chief academic officers
- Chief financial officers
- Chief technology officers
Growth and Innovation
- Chief AI officers
- Chief growth officers
Enrollment
- Chief enrollment officers
- Directors of admission and financial aid
- Deans
- Campus marketing professionals
- Director of student success/retention
Hear attendees say why they love attending the RNL National Conference
Learn a ton and have some fun at the 2025 RNL National Conference
The RNL National Conference delivers a fun experience along a wealth of knowledge. Here are exciting things waiting for you when you attend the conference this year.
Popcorn Palooza: A unique tasty treat to fuel your day
New ideas and bold strategies aren’t the only things popping at this year’s RNLNC—get ready for a daily Popcorn Explosion, sponsored by Allied Pixel! Each day, we’ll offer a unique, limited-edition flavor from one of Atlanta’s best gourmet popcorn makers. It’s a chance to step outside the ordinary, shake up your routine, and experience something unexpected—just like the insights and innovations you’ll gain that’ll help you alter the landscape on your own campus.
Travel home in style with your personalized luggage tags
At the conference you can visit our exclusive personalization station, where a professional artist will customize premium leather luggage tags for you. Watch as your initials are expertly crafted onto a stylish tag, creating a one-of-a-kind keepsake that’s as unique as your path forward. It’s a reminder that what you learned and experienced at the conference return to campus with you!
Experience all that Atlanta has to offer
After learning and connecting, step out and explore Atlanta. Take in world-famous attractions like the Georgia Aquarium, Ponce Street Market, World of Coca-Cola, and more. Or dive into Atlanta’s iconic neighborhoods and fantastic restaurants.
Schedule At-A-Glance
All times below are Eastern Time (ET). Please note that this schedule is subject to change. If you have any questions, please contact us.
Monday, July 21
10:00 AM – 5:00 PM
Pre-Conference Workshops:
5:00 – 7:00 PM
RNLNC Registration Check-In
Tuesday, July 22
9:00 AM – 5:30 PM
Registration Check-In/Exhibits Open
11:00 AM – 12:15 PM
Welcome and Opening Keynote Session: “The Future of Higher Education,” Dr. Miguel Cardona, 12th U.S. Secretary of Education
12:15 – 1:30 PM
Lunch Social in the Exhibit Area
1:45 – 2:45 PM
Breakout Sessions (Choose from 13 sessions)
3:15 – 4:15 PM
Breakout Sessions (Choose from 13 sessions)
4:30 – 5:30 PM
Happy Hour Welcome Reception
5:30 PM
Free Evening to Explore Atlanta
Wednesday, July 23
7:00 – 8:00 AM
Breakfast
7:00 AM – 4:30 PM
Registration Check-In/Exhibits Open
8:15 – 9:15 AM
Breakout Sessions (Choose from 13 sessions)
9:45 – 10:45 AM
Breakout Sessions (Choose from 13 sessions)
11:15 AM – 12:15 PM
Keynote Session
12:15 – 1:45 PM
Hosted Lunch
2:00 – 3:00 PM
Breakout Sessions (Choose from 13 sessions)
3:30 – 4:30 PM
Breakout Sessions (Choose from 13 sessions)
4:30 PM –
Free Evening to Enjoy Atlanta
Thursday, July 24
7:00 – 8:00 AM
Breakfast
7:00 – 3:00 PM
Registration Check-In/Exhibits Open
8:15 – 9:15 AM
Breakout Sessions (Choose from 13 sessions)
9:45 – 10:45 AM
Panel Session
11:15 AM – 12:15 PM
Breakout Sessions (Choose from 13 sessions)
12:15 – 1:45 PM
Lunch on Own
1:45 – 2:45 PM
Breakout Sessions (Choose from 13 sessions)
3:00 – 4:00 PM
Breakout Sessions (Choose from 13 sessions)
4:00 PM
Conference Adjournment
RNL National Conference Sponsors
Diamond Sponsor
Allied Pixel
Higher Education Thought Leadership Sponsors
CampusESP DegreeSight IBM Mole Street Mongoose Six Red Marbles
All Sponsors
Become a National Conference Sponsor
RNL event sponsors will have unparalleled access and increased brand visibility to a highly targeted audience of higher education leaders and innovators. Attendees come to RNL events looking for solutions to their biggest enrollment marketing, student success, and fundraising challenges.