The Challenge
The university aimed to achieve three key goals: grow its student body, increase net tuition revenue, and maintain its strong academic reputation. Finding a strategy that could accomplish all three simultaneously was a significant hurdle.
The Solution
After conducting a Price Sensitivity Analysis with RNL, the university decided to implement a strategic tuition reset. This wasn’t just a simple price change; it was a carefully calculated move designed to make the school’s tuition more appealing to a broader range of students without compromising academic standards. To support this, they also adopted RNL’s Advanced FinAid Solutions and the TrueCost Calculator, providing families with clear, personalized financial information upfront. This comprehensive approach has proven to be a highly successful and sustainable strategy for the university.
The Impact: A Clear Path to Growth
The University experienced a highly successful enrollment cycle, marked by a 54% increase in new student enrollment. This growth was coupled with a sustained yield rate and an academic profile that aligned with institutional goals, showing that the increase in students did not come at the expense of quality. This strategic growth translated directly to the bottom line, with a 55% increase in both net tuition and overall net revenue.
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