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Read our survey of 10,000 families of prospective college students
Choosing a college is one of the most important decisions families face, and today’s landscape makes that choice more complex than ever. Families juggle various priorities, from affordability and academic fit to campus culture and financial aid, to find the right path for their students.
The 2025 Prospective Family Engagement Report reveals what families value and uncovers their needs. From financial clarity and academic options to digital access and authentic human connection, these findings spotlight the moments that make or break a family’s college decision and reveal where institutions are missing the mark.
Co-sponsored by:
You’ll learn:
- How many prospective families say they are not getting the resources they need.
- Strategies for getting college communications “just right” for families.
- What prospective families need to know and what drives their college decisions.
- How concerns about cost, debt, and loan repayment shape the family enrollment journey.
- How much the power of personal connection resonates with families.
This report is rich with findings, insights, and strategies that will help you better understand and engage the greatest influencers on college enrollment—the families of prospective college students.
Complete the form above to download your free copy.