Finding Clarity in Fundraising Uncertainty: Introducing RNL360 Analytics Report
Our work in the advancement and nonprofit space feels pretty unsettled these days. There’s no shortage of uncertainty and daily headlines that often add to the confusion and concern. Navigating the distractions is hard and can be exhausting.
What helps cut through the noise and keeps us focused on the work at hand? Our answer is data. Specifically, our RNL360 analytics report has proven to be an invaluable resource for hundreds of organizations.
Maybe it’s strange to think of data as a friend, but it can create a little calm and provide clarity and guidance as you do your best to deliver for the people and communities you serve.
What Makes RNL360 Indispensable for Your Advancement Team?
The RNL360 Report is a deep, broad analysis designed to give senior leaders, practitioners, and frontline fundraisers the complete picture of your fundraising ecosystem, well beyond annual giving or a single channel.
- Get a Clear Roadmap for Success
- We use your data to establish the essential starting line (baseline metrics) and show you the big picture of recent and historic trends.
- Your Impact: You can walk into your next planning meeting with confidence! This data lets you finalize your fiscal year plan and get leadership and staff fully aligned around shared, data-backed goals.
- Turn Data into Daily Action
- The report gives you practical, ready-to-use insights and a companion data file. It’s not just theory; it’s a tool for execution.
- Your Impact: Stop guessing! You can now precisely personalize follow-up, optimize who your staff should call (portfolio assignments), prioritize outreach, and make your marketing efforts sharper and more effective.
- Get Everyone on the Same Page
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- The full report and virtual presentation provide vital context for all your key stakeholders, including board members and leaders who aren’t familiar with fundraising jargon.
- Your Impact: You’ll achieve a unified understanding across the organization. Senior leaders will share a common view of your current fundraising reality and the best opportunities ahead.
Key trends the from RNL360 report
We developed the RNL360 to illustrate the critical metrics you need to drive successful strategy:
- Giving Trends: Analysis of median and average gift amounts and program value over time.
- Donor Consistency & Retention: Deeper understanding of consecutive giving and retention by donor type and gift band.
- Path to Major Gifts: Identifying activity that precedes a high-value gift.
- Generational Patterns: Giving rates and behaviors by generation.
The RNL360 process: From data to insights
We streamline the process to be simple and efficient, letting your team continue to focus on critical fundraising initiatives while we conduct the analysis:
- Data Submission: You provide the necessary historic and recent giving data.
- In-Depth Analysis: Our team uses proprietary models to analyze trends including retention, gift amounts, and consistency.
- Report & File Delivery: You receive the 100+ page comprehensive report and companion attribute file (raw data for action and follow-up).
- Virtual Readout: We hold a virtual session to review key observations, takeaways and specific areas of opportunity for your organization.
Timeline
The RNL360 Report is delivered ~4 weeks after data is received.
“Through RNL360, we learned that in FY25, 44% of our individual donors were alumni. This reinforces the importance of developing audience-focused strategies for our annual giving campaigns to ensure our messaging resonates with both alumni and non-alumni donors. Another helpful insight was the number of new alumni donors—only 30% were graduates from the last decade. This highlights the need to better connect recent graduates with causes they’re passionate about and to engage them through the communication channels they prefer.”
Ready to Define Your Fundraising Roadmap?
Don't let uncertainty derail your goals. The RNL360 Report gives you the clarity, confidence, and actionable data you need to deepen relationships and make the biggest impact for your organization. Click to request of call with our consultants to learn more.
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