National Conference on Student Recruitment, Marketing, and Retention

July 26-28, 2016 • Dallas, Texas

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Registration Fees

Registerby May 8by June 26after June 26
1 to 5 from an institution $675 each $695 each $745 each
6 or more from an institution $655 each $675 each $745 each


The National Conference on Student Recruitment, Marketing, and Retention is the most comprehensive conference on enrollment management. Each year, presenters share successful strategies, new technologies, and campus programs that you can adapt to your own institution. Register now.


Choose from 120 sessions

See the hour-by-hour agenda and read about the keynote sessions. If you have any questions, please contact us.


"This is my third year in a row and
I must say this is the best one yet."

— 2015 National Conference attendee


The conference includes specific tracks for sessions on:

  • Campuswide issues and strategic enrollment planning
  • Marketing, recruitment, and financial aid
  • Student retention and success
  • Web and e-recruitment
  • Sessions by institution type, including Christian and Canadian institutions.

View agenda »


Who should attend

  • Presidents and chancellors
  • Board of trustees members
  • Enrollment managers
  • Vice presidents of academic affairs
  • Vice presidents of student affairs
  • Admissions directors and staff
  • Institutional marketing personnel
  • Campus e-communications staff
  • Retention committee members
  • Financial aid officers
  • Academic advisors and advising administrators
  • Student development professionals
  • Counselors
  • Faculty
  • Members of institutional research teams


7 BIG reasons to attend

Along with 7 BIG things to do in Dallas, here are 7 BIG reasons to attend the conference.

1. More than 120 sessions in 5 conference tracks—see the agenda and list of sessions now

2. Networking with 1,500 higher education colleagues

3. Hearing other campus professionals share what’s working for them

4. Recruitment and retention sessions on key populations:

  • Students of color
  • Adult learners
  • Online learners
  • Transfer students

5. Ideas you can implement right away

6. Building momentum for change when you return to campus

7. Sessions for your institution type:

  • Four-year private colleges and universities
  • Four-year public colleges and universities
  • Community, junior, and technical colleges
  • Private career and professional schools
  • Canadian colleges and universities


"It was worth every dollar. I’m heading back
with some great tools for implementation."

— 2015 National Conference attendee


Accommodations and Travel

The Sheraton Dallas Hotel will host all conference sessions and provide hotel accommodations. See rates and make your reservations.

Plan your trip with the Travel Guide

Download the Travel Guide for the 2016 National Conference to find visitor information, nearby airports, driving directions, and more.  




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