Understand the Viability of New Programs or Markets
How do you understand the viability of a new program in a specific market or the viability of establishing a program in new market?
Strategic institutions are mindful of their current market and regularly evaluate the potential of new markets. Resources must be invested smartly so you can establish a new academic program with confidence.
RNL’s Market and Program Viability Studies can assist you in evaluating the potential viability of markets for select programs where you may be interested in expanding.
This analysis can help your institution answer critical key questions:
- Is the market size sufficient and favorable to support this program in this region?
- Can the labor market support new graduates from this program in this region?
- Is there room amongst competitors who already offer this program?
- How do we differentiate the program among competitors?
- Are there other market mediators that we should be aware of that may impact the viability of this program in this region?
Schedule a consolation today!
Schedule a free consultation with our market research experts today to discuss how RNL can solve your unique research needs!
Evaluate market viability to promote program success
Market and Program Viability Studies are designed to address your institution’s specific research questions but typically include:
- Analysis of the economic health of a region under consideration, market size, and strength
- Labor demand analysis
- Competitive Assessment
- Identification of additional market mediators
Get side-by-side guidance from an experienced consultant
Throughout the process, your Ruffalo Noel Levitz consultant works with you to guide the research, interpret the findings and recommend strategies as you consider. Every step of the way, you’ll understand the importance of the data and how you can act on it.
“A newly formed consortium of related schools was charged with a mission to promote key health and medical programs across the constituent institutions in new potential markets throughout the country. They needed to answer key questions with data, not just assumptions. RNL’s research team worked side-by-side with the consortium to move beyond standard market analysis. We conducted a comprehensive review of secondary data, an in-depth competitive landscape assessment, and targeted quantitative analysis.”
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RNL Market Research
Guide your enrollment decisions with solid research and data on academic demand, price sensitivity and cost, and other key areas.
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Ensure long-term enrollment success and fiscal health by aligning your institution’s fiscal, academic, co-curricular, and enrollment resources with its changing environment.
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Make your enrollment efforts more effective and efficient—from awareness to financial aid awarding to graduation.