Understand and influence your perception and market position
We may think that we know how our institutions are perceived among key audiences like perspective students, their families, community leaders, and others, but do we really? Does our perception align to how our key communities really perceive our institution? Are we operating in an instance of “we don’t know what we don’t know?”
RNL’s fully customized Image and Perception Study helps to uncover how your institution is understood by key audiences, help you to identify your key strengths, and identify perceptions that you can clarify to your key audiences.
This analysis can help your institution answer critical key questions:
- How do key audiences view your institution?
- What attributes are most important to key audiences and how are your perceived on those attributes?
- What marketing messages resonate broadly versus with specific audiences?
- How are you perceived compared to your top competitors?
- What value is it perceived that your institution provides to your community?
Schedule a consolation today!
Schedule a free consultation with our market research experts today to discuss how RNL can solve your unique research needs!
Harness insights to inform your messaging and positioning
Custom Image and Perception studies typically include both quantitative and qualitative research.
- Custom Surveys to Key Audiences – After identifying your key research questions, your RNL consultant will collaborate with you to build custom surveys for each key audience. This allows your institution to gather targeted insights from each audience while tracking key items across audiences.
- Focus Groups – Focus groups can proceed survey research to inform the survey instrument development or can follow survey research to delve into findings in more depth. Your RNL consultant can advise you based on your institutions specific research questions.
Get side-by-side guidance from an experienced consultant
Throughout the process, your Ruffalo Noel Levitz consultant works with you to guide the research, interpret the findings and recommend strategies as you consider. Every step of the way, you’ll understand the importance of the data and how you can act on it.
“RNL’s Enrollment Projection Models have helped institutions across the country achieve their enrollment goals. For a private faith-based institution in the South, we identified regions with significant populations of their faith community, enabling them to develop a targeted recruitment strategy to support their goal of a 25% increase in new student enrollment. Similarly, we worked with a community college district in the Southwest to align recruitment efforts across multiple campuses, avoiding competition while developing strategy for overall enrollment growth. At a large public university, our models provided a foundation for identifying new in-state recruitment regions and aligning these insights with program development opportunities. ”
Strategy Roadmap Solutions
RNL Market Research
Guide your enrollment decisions with solid research and data on academic demand, price sensitivity and cost, and other key areas.
RNL Strategic Enrollment Planning
Ensure long-term enrollment success and fiscal health by aligning your institution’s fiscal, academic, co-curricular, and enrollment resources with its changing environment.
RNL Comprehensive Consulting for Student Recruitment, Retention, and Financial Aid
Make your enrollment efforts more effective and efficient—from awareness to financial aid awarding to graduation.