Enrollment Projection Models
Forecast the Impact of Changing Demographics on Your Recruitment Regions
The higher education landscape is undergoing a profound transformation, driven by shifts in demographics, declining numbers of high school seniors, and changes in regional population dynamics. These factors pose significant challenges for institutions looking to maintain or grow enrollment.
RNL’s Enrollment Projection Models offers a data-driven approach to help colleges and universities prepare for these changes and create develop intentional recruitment strategies that are mindful of these shifts.
Maximize Enrollment and Market Share
RNL’s research methods to allow us to project enrollment potential based on trends in high school seniors, transfer students, and adult learners and your institution’s market share. These insights enable institutions to:
With the information from this analysis, these insights enable our partner colleges and universities to:
Target Recruitment and Outreach
Our research allows you to pinpoint your ideal student demographic. By understanding who and where prospective students are, you can focus your recruitment travel, visits, and community engagement efforts in the most productive areas. This eliminates wasted resources and ensures your team is engaging with the right students in the right places.
Optimize Marketing and List Purchases
Knowing your market potential helps you make smarter decisions about your marketing budget. Instead of broad, untargeted campaigns, you can optimize list purchases and digital advertising to reach students who are most likely to enroll.
Strategic Alignment and Resource Allocation
These insights empower you to be proactive rather than reactive. By aligning your institution’s strategy and resources with projected market opportunities, you can make informed decisions about everything from staffing and financial aid to academic program development.
Receive comprehensive enrollment projections for key student populations
Our enrollment projection models deliver insights for three critical prospective new student populations, helping institutions make informed decisions about recruitment and planning:
- New First Year Students
- New Transfer Students
- Adult Students (undergraduate and graduate)
At RNL, we understand that effective planning requires not just data, but tools and guidance that make that data actionable. Our deliverables are designed to provide both clarity and flexibility, ensuring that your institution can make the most of the insights we provide.
You will receive projections for first-year, transfer, and adult students. These projections are complemented by visual representations of actual and projected enrollment trends, providing a clear and comprehensive view of your institution’s enrollment outlook.
Get side-by-side guidance from an experienced consultant
Throughout the process, your Ruffalo Noel Levitz consultant works with you to guide the research, interpret the findings and recommend strategies specific to the academic program under consideration. Every step of the way, you’ll understand the importance of the data and how you can act on it.
Set Up a Consultation Call
Guide your decisions with solid research and data. Ask for a free consultation with our market research experts.
“RNL’s Enrollment Projection Models have helped institutions across the country achieve their enrollment goals.
For a private faith-based institution in the South, we identified regions with significant populations of their faith community, enabling them to develop a targeted recruitment strategy to support their goal of a 25% increase in new student enrollment. Similarly, we worked with a community college district in the Southwest to align recruitment efforts across multiple campuses, avoiding competition while developing strategy for overall enrollment growth. At a large public university, our models provided a foundation for identifying new in-state recruitment regions and aligning these insights with program development opportunities. ”
Strategy Roadmap Solutions
RNL Market Research
Guide your enrollment decisions with solid research and data on academic demand, price sensitivity and cost, and other key areas.
RNL Strategic Enrollment Planning
Ensure long-term enrollment success and fiscal health by aligning your institution’s fiscal, academic, co-curricular, and enrollment resources with its changing environment.
RNL Comprehensive Consulting for Student Recruitment, Retention, and Financial Aid
Make your enrollment efforts more effective and efficient—from awareness to financial aid awarding to graduation.