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Custom Single Program Research

How can you build a thriving academic program?

RNL knows that your program level research questions can vary as much as the programs themselves.  So why choose a solution that treats your individual program research questions the same.  RNL’s Custom Single Program Research offering allows you to work with an RNL expert consult to develop a custom, data informed research project to answer critical questions for program success. 

Do you need to understand whether your region has a need for a new program you’re considering offering?  Your consultant can analyze current trends and projections in labor and student markets, program features, and competitor saturation to gain an understanding of the viability of a new program. 

Do you need to understand student interest in a program, delivery format or modality, and preference for your institution as a top provider?  Your consultant can collaborate with you to develop a custom survey of prospect students. 

Do you need to understand the needs of regional, state, or local industry?  Your consultant can conduct focus groups of employers who serve your region to understand their needs. 

Get the answers you need for program success

With the information from a Custom Single Program Analysis, you can answer key questions such as:


Is there a market for a new program, and would prospective students choose to enroll at our intuition in that program?


How can we position our program to stand out from the competition in our region?


What skills do employers need from our graduates, and would they be happy to hire them or partner with us for employee training?

Harnessing the full potential of your academic programs requires a strategic approach grounded in data, not guesswork. In today’s dynamic higher education landscape, where competition is fierce and resources are valuable, a one-size-fits-all research solution is not enough.

Harness market insights for your academic programs

Why conduct research that doesn’t answer the key research questions that your program has?  Invest in a single program study that is designed to get the key insights that you need to position your program well in the market.   

One size doesn’t fit all.  RNL knows that your institution and programs are unique in their mission and context.  Competition continues to increase and investment in new or existing programs needs to be strategic.  Ensure that

Get side-by-side guidance from an experienced consultant

Throughout the process, your Ruffalo Noel Levitz consultant works with you to guide the research, interpret the findings and recommend strategies specific to the academic program under consideration. Every step of the way, you’ll understand the importance of the data and how you can act on it. 

Set Up a Consultation Call

Guide your decisions with solid research and data. Ask for a free consultation with our market research experts.


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“A private, selective university in the Midwest wanted to launch a new, innovative academic program. To ensure its success, they partnered with RNL to understand the perceptions of prospective students and their parents. RNL conducted a series of focus groups, collaborating with the university to develop a discussion protocol that fostered open dialogue and produced valuable insights. These conversations helped the university refine the program’s curriculum and name, align program outcomes with career paths and graduate school opportunities, anderstand the importance of career-transferable skills to students and parents.

By directly engaging with the market, the university was able to make informed decisions about their new offering, ultimately shaping a curriculum that was not only innovative but also highly appealing to its target audience.”

Strategy Roadmap Solutions

RNL Market Research

Guide your enrollment decisions with solid research and data on academic demand, price sensitivity and cost, and other key areas.

RNL Strategic Enrollment Planning

Ensure long-term enrollment success and fiscal health by aligning your institution’s fiscal, academic, co-curricular, and enrollment resources with its changing environment.

RNL Comprehensive Consulting for Student Recruitment, Retention, and Financial Aid

Make your enrollment efforts more effective and efficient—from awareness to financial aid awarding to graduation.