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Parent Survey

The Research Toolkit™

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Target population

Parents of traditional-age undergraduate inquiries.

Method used

Telephone interviews.

What it reveals

Identifies the features and benefits that are most important to parents of your inquiries. It also assesses whether parents perceive that your institution offers those benefits. Identifies the types of information resources parents are most likely to use. Determines the general awareness of your institution among parents, and for those who do know of your institution, the depth of their knowledge. Assesses how involved parents are in the college choice.

How you can use the results

Implement new marketing strategies designed to improve awareness and deepen the level of interest in your institution among parents. Compare perceptions about your institution with perceptions about your key competitors.

Survey parents of your current students with the Parent Satisfaction Inventory™

Ruffalo Noel Levitz also offers the Parent Satisfaction Inventory, which assesses the satisfaction and priorities of the parents of your currently enrolled students. Learn more.

To request samples

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Strategy Roadmap solutions

RNL Market Research
Guide your enrollment decisions with solid research and data on academic demand, price sensitivity and cost, and other key areas.

RNL Strategic Enrollment Planning
Ensure long-term enrollment success and fiscal health by aligning your institution’s fiscal, academic, co-curricular, and enrollment resources with its changing environment.

RNL Comprehensive Consulting for Student Recruitment, Retention, and Financial Aid
Make your enrollment efforts more effective and efficient—from awareness to financial aid awarding to graduation.

RNL Web Strategy and Interactive Marketing Services
Drive online engagement and build connections that produce great enrollment results.

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