Academic Program Demand Analysis
To be successful in today’s competitive educational market, your campus must incorporate data informed decision-making processes. Our unique, thorough research approach gives your college or university a roadmap for establishing the most competitive mix of academic programs.
In the past, many colleges and universities added new academic programs based on an instinctive understanding of the marketplace and on the teaching and research interests of their faculty. Given the high costs of launching programs today—faculty, facilities, resources, marketing—that approach to curriculum development is no longer viable.
An Academic Program Demand Analysis from Ruffalo Noel explores student interest in specific programs, at specific institutions, and in specific modalities. With the information from this analysis, you can answer your key research questions:
Evaluate whether the new programs your campus is considering are likely to meet your new student objectives
Determine which of your current program offerings have the greatest growth potential
Identify competitors for your current programs as well as likely competitors for new proposed programs
Receive a comprehensive analysis of the market potential for your programs
The Academic Program Demand Analysis provides two levels of research that give you a complete picture of your program offerings:
- Primary market research on prospective students to measure their interest in specific areas of study.
- Secondary market research on market share, occupational trends, and other key indicators of program demand through an Academic Program Environmental Scan
Get side-by-side guidance from an experienced consultant
Throughout the process, your Ruffalo Noel Levitz consultant works with you to guide the research, interpret the findings and recommend strategies that will help you maximize the academic appeal of your campus. Every step of the way, you’ll understand the importance of the data and how you can act on it.
Guide your decisions with solid research and data. Ask for a free consultation with our market research experts.
Strategy Roadmap Solutions
RNL Market Research
Guide your enrollment decisions with solid research and data on academic demand, price sensitivity and cost, and other key areas.
RNL Strategic Enrollment Planning
Ensure long-term enrollment success and fiscal health by aligning your institution’s fiscal, academic, co-curricular, and enrollment resources with its changing environment.
RNL Comprehensive Consulting for Student Recruitment, Retention, and Financial Aid
Make your enrollment efforts more effective and efficient—from awareness to financial aid awarding to graduation.