Image, Brand, and Perception Research

Advance your market position with our image and positioning analyses
Position Analysis

We offer two types of research studies to help you gather the data you need to understand and change your market position.

Institutional Image and Competitive Positioning Analysis™ (more comprehensive)

This complete enrollment research package offers comprehensive decision data for image enhancement and strategic market positioning. It consists of quantitative and qualitative research along with an audit of your enrollment-related communications. The analysis prepares your institution to compete effectively in its marketplace and to distinguish itself from institutions vying for the same student populations.

Marketing Communications Analysis™ (faster delivery)

This enrollment research service is geared specifically to student recruitment communications. The quantitative and qualitative research methods result in a marketing theme and lead messages to support your institution's enrollment objectives. Primary research methods include focus groups, surveys, and an analysis of competitor communications.

Free phone consultation »

Want to analyze your position or communications? Talk to one of our experienced market research consultants. Contact us to tell us what you'd like to discuss and when you're available, and we'll set up a free phone consultation.

Strategy Roadmap solutions

RNL Market Research
Guide your enrollment decisions with solid research and data on academic demand, price sensitivity and cost, and other key areas.

RNL Strategic Enrollment Planning
Ensure long-term enrollment success and fiscal health by aligning your institution’s fiscal, academic, co-curricular, and enrollment resources with its changing environment.

RNL Comprehensive Consulting for Student Recruitment, Retention, and Financial Aid
Make your enrollment efforts more effective and efficient—from awareness to financial aid awarding to graduation.

RNL Web Strategy and Interactive Marketing Services
Drive online engagement and build connections that produce great enrollment results.

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