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Greta Daniels

Greta Daniels is a fundraising professional with more than a decade of experience in philanthropy. She has extensive expertise in donor engagement strategies, university advancement and development, and annual giving. In her current role, she works with colleges and universities to maximize donor giving through data-driven omnichannel campaigns that meet immediate fundraising goals while also increasing long-term donor pipeline.

Previous Experience

Previously, Greta served as director of development at the University of Pittsburgh’s School of Health and Rehabilitation Sciences—a groundbreaking, nationally recognized research facility. Her efforts helped the school cultivate more philanthropic engagement with alumni, families, friends, and organizations domestically and abroad. Prior to that position, she was the director of annual giving at Point Park University. There she oversaw all aspects of annual fundraising at the university including  direct mail campaigns, campus phonathon program, leadership outreach and cultivation, stewardship communications, and corporate outreach and sponsorship.


Greta hold Bachelor’s and Master’s degrees from New York University

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Recent Presentations and Content

Blog: Transforming Donor Engagement: RNL Experts Chat

Podcast: Healthcare Fundraising, 2 Experts on the Front Lines

Blog: Tips and Tricks for Working Remotely

Quotes from Greta

“The only constant in our rapidly changing fundraising landscape is that success is rooted in donor-centric strategies. Technologies and priorities may shift, but putting the donor first when taking action will always provide solid foundation for growth. Whenever assessing new programs, initiatives, or technologies, I always ask, how is this going to improve the donor’s experience when engaging with my institution?”

“The art and science of donor engagement and fundraising come together in predictive analytics and personalization. Utilizing technology to learn more about your donors, anticipate interest and build pathways for increased engagement allows you to share compelling, personalized stories that inspire action and build community at a scale previously unattainable in the non-profit sector.”

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