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RNL Digital Giving Index

Submit this form to access crowdfunding
and giving day benchmarks


Welcome to the interactive RNL Digital Giving Index, providing giving results from RNL Crowdfunding and and RNL Giving Day, both powered by the ScaleFunder platform. The Digital Giving Index contains data through December 2020.

Dive into a wide variety of digital giving results

We’ve provided powerful filtering tools for you to analyze campaign averages and benchmarks, providing data for evaluating your program and crafting strategy.

Here are just a few ways you can use drill into specific areas of digital giving:

  • Select which area you’re interested in—crowdfunding or giving days.
  • Select the types of institution, size of institution, and time frame you’d like to examine.
  • Explore crowdfunding campaigns that started in specific months, or by month of the giving day.

Watch our 5-minute video overview of the Index to hear powerful ways to use the data to drive strategy. Complete the form to access the index now.