Strategic Enrollment Planning: A Dynamic CollaborationNew 2016 Edition
Second edition, paperback, 240 pages
Campuses with strategic plans are better prepared to face adversity, maintain success, and achieve their desired state. However, what many institutions see as "strategic" plans are often little more than wishful thinking or futile exercises that fail to achieve lasting, significant results. This book presents a detailed examination of true strategic enrollment planning. Through our contributing authors' campus and consulting experience, the book sheds light on this complex yet vital process that, when conducted correctly, transforms institutions from their current state to what they wish to become, while examining key topics such as:
- Creating a multiyear, data-informed plan;
- Assessing an institution's current state;
- Analyzing key metrics such as market demand, market need, student recruitment, student persistence and completion, and academic and co-curricular offerings;
- Establishing key metrics to guide planning and assess progress;
- Creating buy-in among campus stakeholders; and
- Making planning a living process that evolves with the institution.
The contributors offer their strategies through the lens of years of experience as campus enrollment managers and consultants who have been through the strategic enrollment planning process numerous times. Now, in an efficient and usable format, this crucial process has been thoroughly organized, documented, and explained.
"This book is a must-read not only for enrollment managers, but for presidents, provosts, vice presidents, deans, faculty, and directors."
Ronald White, EdD—President, Emmanuel College
"This book provides a blueprint for operationalizing strategic enrollment planning at your college or university. It espouses a data-driven approach and relies on solid metrics."
Maria Coons, EdD—Senior Executive to the President, Harper College
"The results speak for themselves. Through the process of strategic enrollment planning,
we've been able to strengthen our institutional profile, maintain our upward enrollment
trajectory, and establish a strong position in an era of declining enrollment challenges."
Dane Foust, EdD—Vice President of Student Affairs, Salisbury University
"Strategic Enrollment Planning: A Dynamic Collaboration is a valuable resource for any student serious about learning the foundational principles behind strategic enrollment planning."
Douglas L. Christiansen, PhD—Vice Provost for University Enrollment Affairs, Dean of Admissions and Financial Aid, Associate Professor of Public Policy and Higher Education, Vanderbilt University