2023 Graduate Marketing and Recruitment Practices Executive Summary

Discover 8 insights from the 2023 Graduate Marketing and Recruitment Practices Report

What are the most used practices for graduate student marketing and recruitment? RNL surveyed graduate marketing and enrollment leaders at more than 200 institutions to produce the 2023 Graduate Marketing and Recruitment Practices Report, our third report on the topic.

This Executive Summary contains 8 key findings from the full report:

• What the data show on graduate enrollment trends after the pandemic.
• How enrollment is changing across online, classroom, and hybrid formats
• How graduate programs allocate marketing dollars.
• Average marketing spend for graduate programs.
• Which channels are producing leads/inquiries?
• The types of dashboards enrollment leaders use to monitor marketing and recruitment performance.
• How many graduate marketing and recruitment operations are centralized at an institution.
• How long it takes programs to respond to inquiries and apply students.

Complete the form to read this Executive Summary, and ask for a complimentary consultation to read the entire report

The full 48-page report contains 32 findings as well as insights from RNL’s graduate enrollment experts. You can receive the full report and discuss those findings by requesting a complimentary consultation. Simply check the box above when you complete this form and we will set up your consultation and provide you with the full report when we meet.