Making Major and Planned Giving More Productive

Learn how to qualify more major donors, engage major and planned giving prospects, and cultivate more major gifts

Major Giving white paper, planned giving white paper

All across the country, gift officers have told us they have a common challenge: productivity. They spend too much time wrangling unqualified prospect pools and qualifying donors, instead of engaging top prospects who are ready to make a big gift now.

Read this 8-page white paper to learn how you can ramp up productivity and connect with more qualified donors. Inside you’ll learn:

  • Factors to consider when evaluating prospects
  • Overcoming common barriers to booking high-dollar gifts
  • Improving ROI on gift officer productivity by optimizing donor identification
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