2016 Cost of Recruiting an Undergraduate Report

How much are colleges and universities spending on recruitment and admissions per enrollee?

2016 Cost of Recruiting an Undergraduate ReportDownload this report (below) for current benchmarks on admissions and recruitment costs and staffing levels for four-year and two-year colleges and universities in the United States. Based on a February 2016 poll of campus officials, the report provides separate findings for private vs. public institutions and includes recommendations on how to use the information to evaluate spending.

Among the findings:

  • Four-year private institutions spent the most to bring in new undergraduates in 2015, spending $2,232 per new student at the median.
  • Two-year public institutions used fewer staff for their recruitment and admissions operations, with a ratio of 225 new students per each full-time-equivalent (FTE) staff member (225:1).

This report is part of the Higher Education Benchmark Poll Report Series.

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