2016 Recruitment Conversion and Yield Rate Benchmarks with Infographic Summary of Challenges for 2017
Download the BENCHMARKS (below) and
see an INFOGRAPHIC summary of lessons learned from a fall 2016 poll of recruitment conversion rates at each stage of the recruitment cycle, based on responses from campus officials at four-year institutions across the U.S.
Included are conversion and yield rates for first-year students, transfer students, in-state students, out-of-state students, campus visitors, stealth applicants, purchased names, and international students, with findings reported separately for private vs. public institutions.
How can you use these benchmarks? The data allow you to evaluate performance, more accurately project enrollment outcomes, and to set goals for incremental improvements in your conversion rates for multi-year, long-term payoffs. See more information here.
This report is part of the Higher Education Benchmark Poll Report Series.