2015 Perceptions and Preferences Report

How do college-bound high school students and their parents want to communicate with colleges?

2015 Perceptions and Preferences of High School Students and Paents for College Communications

Download the report below to read the latest findings on what information high school students and their parents seek about colleges, what they read, why they respond to certain materials (and if they do), how they prefer to respond to different types of information, and how they would like institutions to contact them. This report covers key topics such as:

  • What students read and respond to.
  • Why they initiate contact with colleges.
  • Their preferences for email, direct mail, social media, and communications on their phones.
  • Their evaluation of how difficult it will be to pay for college.
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