2015 E-Expectations Report

What are the online expectations of today's college-bound high school students?

Use these findings to optimize your college e-recruitment strategies

In the 10 years since the first E-Expectations study, technological innovations have radically altered the college search process and how students interact with campuses. How have these changes impacted e-recruitment today?

The 2015 E-Expectations Report details the preferences and expectations of high school juniors and seniors, including:

  • The increasing use of mobile devices during the online college search process
  • Changes in student receptivity to text messages
  • Which types of page links and photos they are drawn to
  • Their attitudes toward email, social media, webcasts, and other digital interactions.
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