Join the Digital Engagement Center Revolution to Maximize Donor Engagement
Associate Vice President, Annual Giving
May 7, 2020
RNL has just launched the Digital Engagement Center. This analytics-driven omnichannel donor contact program includes texting, calling, personalized video and email in one strategically-driven program. This is a revolution for our contact centers.
Three components of the Digital Engagement Center revolution
- A digital engagement center is donor-centric and ROI focused. With a full suite of contact channels, and powerful predictive analytics to focus on the right donor at the right time, this model provides a better donor experience. And it makes the best use of technology that gets your contacts through to donors, like advanced whitelisting and Visual Caller ID.
- This is not just better, it’s different. It’s tempting to think of these enhancements as “Phonathon 2.0.” That’s wrong, because the DEC brings together channels that were previously disconnected, lets your student engagement ambassadors reach out via contact methods they use daily. It’s a fundamentally different student and donor experience.
- A digital engagement center is not a location. We can’t be near each other right now, but donor engagement can’t stop. Powered by RNL Engage, digital engagement center contacts can happen remotely, with a powerful set of remote management tools to monitor and maximize results.
Hear from RNL experts about the DEC on Fundraising Voices.
Integrated, omnichannel, remote engagement for the new normal
If the old phonathon was a sledgehammer, digital engagement center is more like a scalpel: a precise tool to engage donors in a highly effective way. And, the outreach can’t be interrupted when your physical center isn’t available.
One RNL partner made six times the number of contacts by switching to a Digital Engagement Center. Another tripled their non-donor pledge rate in a predictively-modelled group. That’s a revolutionary shift in ROI.
We need donor-centric, omnichannel solutions that maximize impact in this challenging time. And our solutions must be 100 percent remote capable. We’ll all be experiencing budget concerns in the coming months, but our need to engage donors isn’t going away. Now’s the time to meet donors where they spend their time, on their mobile devices and online. And the Digital Engagement Center revolution is coming at just the right time.
See how you can be part of this revolution in donor engagement
Contact us today to find out how an RNL Digital Engagement Center can transform both your donor experience and your results. It’s time for a revolution. Or listen to the recording of our recent webinar, The Digital Engagement Center Revolution.