Targeted Coverage

Engage and qualify your prospects even when a gift officer leaves

Have a gift officer leave? Need to get a new gift officer off to a fast start? RNL Major Giving Coverage and RNL Planned Giving Coverage ensure you don’t miss a step by providing 100% coverage of assigned prospects, plus new prospect qualification to help new gift officers hit the ground running.

As part of RNL's Major and Planned Giving solutions, these innovative products provide advanced qualification, donor warming, and automatic scheduling to make sure you can cover your prospect pool—and uncover the best prospects—even during changes in gift officer staffing.



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How RNL's Major and Planned Giving solutions transform your results

Analytics for major gift qualificationIntelligent analytics qualify prospects more accurately by wealth and affinity. Fundraising major gift and planned giving donor warmingDonor warming through multiple channels increases contact rates and interest.
Engage major gift and planned giving donors1-on-1 conversations engage donors and secure meetings for gift officers. Automatic scheduling for major gift officersAutomatic scheduling gets meetings with qualified donors on a gift officer’s calendar.
Handoff to major gift officersInsightful handoff gives gift officers the information they need to close. Major gift officer trainingOngoing training maintains gift officer productivity and success.


Read our research from major gifts officers and planned giving officers

Advancement Leaders Speak: Major and Planned GivingAdvancement Leaders Speak: Major and Planned Giving Productivity

This extensive study of gift officers identifies their top concerns and challenges, including how they spend their time, qualify prospects, and how to increase success for gift officers today.
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Additional solutions for major and planned giving

Pipeline Building »
Identify and connect with the best major gift and planned giving prospects, so you can build a deep pool of top-rated major and planned giving donors who have the wealth and affinity that produce more major gifts.

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