HomeEventsRNL Enrollment Workshop (Seattle, WA)

RNL Enrollment Workshop (Seattle, WA)

Oct 20, 2022 Seattle, WA Enrollment, Graduate & Online Enrollment

Choose From Two Concurrent Tracks Covering
Traditional Enrollment or Online and Graduate Enrollment


The RNL 2022 Regional Enrollment Workshop Series will feature day-long programs led by RNL enrollment experts and thought leaders. They will share how institutions have achieved lasting success by addressing key issues in enrollment. The workshop will feature two concurrent tracks:

  • Traditional undergraduate enrollment
  • Online and graduate enrollment

During this one-day workshop, you will explore recent research, best practices, and trends that will help you optimize your enrollment strategies and improve your enrollment results.

Who should attend?

  • President or Chancellor
  • Chief Enrollment Officer/Vice President for Enrollment
  • Campus Leaders for Academic, Online, and Graduate Programs
  • Provost or Chief Academic Officer
  • Chief Financial Officer/Vice President for Business and Finance
  • Chief Marketing Officer

Registration Fees

$199/per person

Register for the track you plan to attend (choose one):

Bring a team to spark discussion and create momentum for implementing new strategies.

Location Details

Seattle Marriott Waterfront
2100 Alaskan Way
Seattle, WA 98121

$279/night. Cut-off date: September 28
Rooms may sell out prior to the cut-off date.

Book Now

Workshop Tracks and Agenda

The workshop features two concurrent tracks. Please choose your primary track when registering, even if you plan to attend session from both tracks.
Note: This agenda is subject to change.


Traditional Enrollment Track

Register for this Track

9:00 – 10:00 a.m. PST
Check-In and Networking Breakfast

10:00 – 11:00 a.m. PST
Shifting Trends for the Traditional Population

RNL experts will share national and regional benchmarking data, current admission and retention metrics, key findings on market expectations, and discuss the escalating costs of recruiting and retaining the Traditional student population.

11:00 – 11:15 a.m. PST

11:15 a.m. – 12:15 p.m. PST
Leveraging Analytics to Maximize Traditional Enrollment ROI

To maximize your enrollment ROI, you need to gather and use the right data to guide your decision making. In this session, we will discuss the data you should gather and how to use it to make informed decisions throughout the Traditional student funnel.

12:15 – 1:30 p.m. PST
Roundtable Topic Networking Lunch

1:30 – 2:30 p.m. PST
The Growing Importance of Student Success

“Will I graduate? Will I find a job in my field?” More and more students (and their parents) are asking questions about persisting and graduating from college. We will discuss this growing focus on student success and what it means for your institution.

2:30 – 3:00 p.m. PST
The Foundational Framework for Growth: The Traditional Population

This final session will focus on the three critical factors for growth: a strong plan, an aligned budget, and predictive analytics. We will discuss practical tools and insights into creating action and business plans to back up your strategic enrollment plan for your Traditional population.

3:00 p.m. PST

Online and Graduate Track

Register for this Track

9:00 – 10:00 a.m. PST
Check-In and Networking Breakfast

10:00 – 11:00 a.m. PST
Assessing Demand: Regional Data and Trends

Take a deep dive into the most recent demographic data for your region so you can gain an even better understanding of market position and areas of opportunity.

11:00 – 11:15 a.m. PST

11:15 a.m. – 12:15 p.m. PST
Leveraging Research to Drive Graduate and Online Enrollment

Gathering and using data to make decisions is key to enrollment success, but Graduate and Online students are very different than Traditional students. In this session, we will discuss the data on Graduate and Online students you need to maximize ROI and how to use this data to inform your decision making.

12:15 – 1:30 p.m. PST
Lunch with Round Table Discussions

1:30 – 2:30 p.m. PST
A Holistic View of Generating Inquiries

A healthy funnel leads to a healthy enrollment. But Graduate and Online enrollment leaders face unique challenges as compared to Traditional Undergraduate enrollment. We will discuss the different student motivations and behavior, shifting market demands, and how to use digital marketing strategies to meet Graduate and Online student need.

2:00 – 3:00 p.m. PST
The Winning Framework for Growth: Graduate and Online Populations

As the graduate and online market evolves, campuses like yours face new challenges and complexities such as bringing new programs to life, onboarding and integrating new technologies and proving ROI from marketing and admissions investments. Learn how to solve today’s problems while positioning your institution for success tomorrow​.

3:00 p.m. PST