RNL Workshop: Transforming Donor Engagement
The RNL 2021 Regional Workshop Series will feature day-long programs led by educational and thought leaders who will share how they have transformed the donor experience and moved the needle on advancement success.
Recent research, best practices, and trends in donor outreach will be highlighted, along with an incredible opportunity to network and share with peers.
- Innovate: hear about new technology and strategy that is showing success in this challenging time.
- Elevate: let’s move the discussion beyond transaction, and past annual giving to talk about the lifetime donor experience
- Engage: learn how an engagement-first and digital-forward strategy creates a true relationship with donors
You’ll leave this event with new ideas for donor outreach, new connections, and handle on the newest technology to fuel your team’s success.
9:30 – 10:00 a.m.
Check-In and Breakfast
10:00 – 11:00 a.m.
The Future of Philanthropy: An Open Discussion
Donor motivation is changing. And, new causes and new modes of giving make keeping up as a fundraiser challenging. We’ll discuss the key ways we’re listening to our supporters, focusing on pipeline to greater giving, what’s worked to engage donors today, and how we can all adapt, even with limited resources.
11:00 – 11:15 a.m.
11:15 a.m. – 12:15 p.m.
Moving the Needle on Alumni Giving: What works?
We’re moving past “participation” to realize that giving is an experience. In this session, we’ll share key examples of how institutions have changed their outreach and set records even amidst the pandemic. Learn what a three-year project to transform young alumni engagement taught us, along with the largest survey ever of over 40,000 young alumni. And, hear from peers about what’s working as we engage multiple generations in the joy of giving.
12:15 – 1:00 p.m.
Lunch with Round Table Discussions
Topics will include:
- Recruiting and retaining talent on our teams
- Implementing new tech and data flows
- Maximizing the major gift pipeline
1:00 – 1:45 p.m.
We Have the Technology. Now What?
The past two years have seen a tremendous technological change in advancement. We’ll share some of the key shifts, what’s working, and how you can harness all this new technology in a meaningful and efficient way. How do we do more than “adopt” and actually serve donors with this new technology? In this session, we’ll go beyond the buzzwords and hear how it actually works in practice.
1:45 – 2:00 p.m.
2:00 – 3:15 p.m.
Innovate, Elevate and Engage: Taking Action To Transform Donor Engagement
In this highly interactive final session, we’ll combine insights from the day to create a customized action plan specific to your top goals and challenges. You’ll leave the event with a tool to start a conversation with your team immediately.