HomeEnrollment Management SolutionsEnrollment Consulting and Marketing ResearchRNL Market and Research ServicesThe Research ToolkitSurvey of Parents of College Student Inquiries

The Research Toolkit™

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Target population

Parents of traditional-age undergraduate inquiries.

Method used

Telephone interviews.

What it reveals

Identifies the features and benefits that are most important to parents of your inquiries. It also assesses whether parents perceive that your institution offers those benefits. Identifies the types of information resources parents are most likely to use. Determines the general awareness of your institution among parents, and for those who do know of your institution, the depth of their knowledge. Assesses how involved parents are in the college choice.

How you can use the results

Implement new marketing strategies designed to improve awareness and deepen the level of interest in your institution among parents. Compare perceptions about your institution with perceptions about your key competitors.

Strategy Roadmap Solutions

The Research Toolkit

Find actionable research on students, campus employees, alumni, parents, and more with these research instruments.

RNL Market Research

Guide your enrollment decisions with solid research and data on academic demand, price sensitivity and cost, and other key areas.

RNL Strategic Enrollment Planning

Ensure long-term enrollment success and fiscal health by aligning your institution’s fiscal, academic, co-curricular, and enrollment resources with its changing environment.

RNL Comprehensive Consulting

Make your enrollment efforts more effective and efficient—from awareness to financial aid awarding to graduation.