HomeEnrollment Management SolutionsEnrollment Consulting and Marketing ResearchRNL Market and Research ServicesThe Research ToolkitHigh School Counselor Survey

The Research Toolkit™

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Target population

High school counselors.

Method used

Survey administered by RNL using a list provided by your campus.

What it reveals

Determines how counselors perceive your institution and your competitors. Identifies the resources counselors are most likely to use to get information about colleges, and the type of information that is most important to them. Determines the general awareness of your institution among high school counselors, and for those who do know of your institution, the depth of their knowledge.

How you can use the results

Design new marketing strategies to improve awareness and deepen the level of interest in your institution among counselors. Compare perceptions about your institution with perceptions about key competitors.

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Make your enrollment efforts more effective and efficient—from awareness to financial aid awarding to graduation.